18 Apr 2012
| by Jane Bainbridge
, Coca Cola Schweppes and HP Bulmer.
Ed Culf, marketing director, General Mills UK and Ireland ...
04 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
new brand to enter the top 10, as every other brand kept its same position as last year.
Coca-Cola ...
Milk, Hovis, Kingsmill, Nescaf , Lucozade, Andrex and Pepsi.
Britvic named Coca-Cola as the most ...
02 Apr 2012
| by Staff
with awards. Work for Coca-Cola and Ikea also impressed.
The agency's consultancy-style business approach ...
and the consolidated BMW/Mini. We produced highly innovative work for Coca-Cola, Panasonic, Ikea and 20th Century Fox ...
02 Apr 2012
| by Staff
Worldwide business globally, mobile strategy and applications for Coca-Cola's water brands, the Old El Paso ...
far, looks like it is gradually coming into its own, and with the likes of Coca-Cola now taking notice ...
02 Apr 2012
| by Staff
marketing for Diageo/Coca-Cola Schweppes and brand proposition development, also including TV, for Sue Ryder ...
19 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
.
Coca-Cola remains the most popular take-home brand, growing 7% in value to 1.1bn, while Pepsi comes ...
09 Mar 2012
| by Jan Worsley
According to marketing myth, as many as 80% of new products introduced each year fail.
That s true even when they re backed by big brand owners - ever heard of Coca Cola New Coke, Colgate Kitchen Entrees, Cosmopolitan yoghurts or Jack Daniel's mustard anyone?
These were brand extensions that didn ...
01 Mar 2012
| by Katherine Levy
-most-awarded country with 120 points. The UK came third with 99 points.
Coca-Cola was the most creative global media ...
27 Feb 2012
To view the Top 100 table, click the link above.
Read the story and see the Top 50 table at a glance here: Rolex, Coca-Cola and Google top Consumer Superbrands of 2012 ...
17 Feb 2012
| by Gemma Charles
The survey, conducted by Decipher Research, aimed to measure the effectiveness of social video advertising.
It surveyed online video viewers aged between 18 and 34, across four social video campaigns from FMCG brands Guinness, Coca-Cola, Unilever s Cornetto and Energizer Batteries, from July ...