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Coca-Cola unleashes the 'super fan' for Euro 2012 activity

Coca-Cola is asking consumers to "unleash their inner super fan and celebrate football happiness...into a "super fan bird mascot" through the magic of Coca-Cola after a goal is scored. It will be shown ... a Fan-Nation app to create their own super fan character. Coca-Cola is currently running a 'Coke ... also partnered with EA Sports to conduct sampling in city centres in Britain. Until now, Coca-Cola ...

Coca-Cola partners Spotify to boost music association

Coca-Cola has struck a global partnership with Spotify that is set to help both brands expand...year. Under the terms of the agreement, Spotify will be the key technology for Coca-Cola Music's global activity. In return, Coca-Cola will integrate Spotify into its Facebook presence and timeline. Coca-Cola will also partner with Spotify, which is already in 13 markets, as it launches its music ...

Coca-Cola Olympic sponsorship to get 'social' audit

Coca-Cola's sponsorship of the London 2012 Olympic Games is to be audited by the think-tank Demos...of sponsorship, and will be tested on Coca-Cola's sponsorship of the London 2012 Olympic Games. According to Demos, Coca-Cola approached it to get a measurement of the social impact of its Olympic sponsorship ... other sponsors to follow suit. Coca-Cola's country manager for GB Ireland, Jon Woods, will join ...

Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods

sponsorship by McDonald s and Coca-Cola most unhelpful at the launch of its anti-obesity campaign ...

Coca-Cola leads brands eyeing post-London 2012 venue naming rights

, it is not just sports-lovers and the media taking note. Coca-Cola has emerged as the first brand to show

Coca-Cola launches Jesse J on-pack promo for Glaceau Vitaminwater

Glaceau Vitaminwater, the "enhanced" water brand from Coca-Cola, has launched an on-pack promotion...video cameras. John Luck, Glaceau business manager, Coca-Cola Great Britain, said: "Jessie J embodies ...

Coca-Cola eyes Olympic velodrome naming rights

Coca-Cola is aiming to capitalise on its sponsorship of London 2012 by acquiring the post...the naming rights to the cycling arena, said that Coca-Cola made the association between the brand ... to comment on individual brand sponsors. Coca-Cola said: "Coca-Cola regularly reviews and considers potential ...

Coca-Cola launches on-pack Olympic ticket promotion

Coca-Cola is giving away 1,400 Olympic and Paralympic tickets for groups of four people throughout.... Other activity includes a special 'Track the Beat' game on Coca-Cola's Facebook page. Users are asked ... here. Coca-Cola has some seriously hot tickets up for grabs, giving even more people the chance ...

Coca-Cola 'Coke sitelets' by Wieden & Kennedy Amsterdam

Coca-Cola went live with Facebook Timeline last week with a series of riddles.

Rolex, Coca-Cola and Google top Consumer Superbrands of 2012

, leaving Coca-Cola and Google at second and third place, respectively....ninth position to number 18. Mercedes-Benz has fallen from first to fourth place, while Coca-Cola ... .00 2 Coca-Cola 84.90 3 Google 84.51 4 Mercedes-Benz 80 ...

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