16 May 2012
| by Matthew Chapman
Coca-Cola is asking consumers to "unleash their inner super fan and celebrate football happiness...into a "super fan bird mascot" through the magic of Coca-Cola after a goal is scored. It will be shown ...
a Fan-Nation app to create their own super fan character.
Coca-Cola is currently running a 'Coke ...
also partnered with EA Sports to conduct sampling in city centres in Britain.
Until now, Coca-Cola ...
19 Apr 2012
| by Emma Powell
Coca-Cola has struck a global partnership with Spotify that is set to help both brands expand...year.
Under the terms of the agreement, Spotify will be the key technology for Coca-Cola Music's global activity. In return, Coca-Cola will integrate Spotify into its Facebook presence and timeline.
Coca-Cola will also partner with Spotify, which is already in 13 markets, as it launches its music ...
19 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
Coca-Cola's sponsorship of the London 2012 Olympic Games is to be audited by the think-tank Demos...of sponsorship, and will be tested on Coca-Cola's sponsorship of the London 2012 Olympic Games.
According to Demos, Coca-Cola approached it to get a measurement of the social impact of its Olympic sponsorship ...
other sponsors to follow suit.
Coca-Cola's country manager for GB Ireland, Jon Woods, will join ...
17 Apr 2012
| by Noelle McElhatton
sponsorship by McDonald s and Coca-Cola most unhelpful at the launch of its anti-obesity campaign ...
23 Mar 2012
| by John Reynolds
, it is not just sports-lovers and the media taking note. Coca-Cola has emerged as the first brand to show
13 Mar 2012
| by Loulla-Mae Eleftheriou-Smith
Glaceau Vitaminwater, the "enhanced" water brand from Coca-Cola, has launched an on-pack promotion...video cameras.
John Luck, Glaceau business manager, Coca-Cola Great Britain, said: "Jessie J embodies ...
13 Mar 2012
| by John Reynolds
Coca-Cola is aiming to capitalise on its sponsorship of London 2012 by acquiring the post...the naming rights to the cycling arena, said that Coca-Cola made the association between the brand ...
to comment on individual brand sponsors. Coca-Cola said: "Coca-Cola regularly reviews and considers potential ...
07 Mar 2012
| by Ed Owen
Coca-Cola is giving away 1,400 Olympic and Paralympic tickets for groups of four people throughout....
Other activity includes a special 'Track the Beat' game on Coca-Cola's Facebook page. Users are asked ...
here. Coca-Cola has some seriously hot tickets up for grabs, giving even more people the chance ...
06 Mar 2012
Coca-Cola went live with Facebook Timeline last week with a series of riddles.
27 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
, leaving Coca-Cola and Google at second and third place, respectively....ninth position to number 18.
Mercedes-Benz has fallen from first to fourth place, while Coca-Cola ...
.00
2
Coca-Cola
84.90
3
Google
84.51
4
Mercedes-Benz
80 ...