Think BR: Olympic turnaround - Connecting with customers
18 Apr 2012 | by Michael Payne
for us to develop a relationship with the consumers." In a blunt appraisal of Coca-Cola s marketing ...
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Trading places: this week's people moves
27 Apr 2012 | by Kate Lloyd
Advertising MEC brings in Michael Dick as new head of strategy from global solutions in London as he leaves Coca-Cola North West Europe. He will replace Charlie Wright who has moved to MEC in Singapore. ( Campaign) Marketing Heinz has appointed Giles Jepson as chief marketing officer ...
Think BR: What does the new experiential marketing code mean for marketers?
10 Apr 2012 | by Jo Farmer
and codes of practice. Coca-Cola has already publicly gone on record to say that it not only supports ...
Think BR: Where is retailer-manufacturer collaboration going wrong?
20 Mar 2012 | by Susan Malcolm
extensions to the brand or product they are launching. Coca-Cola is a great example of successful ... with consumers for years. The brand has an incredibly strong identity, allowing Coca-Cola to continue to roll ...
Identifying the taste setters
09 Mar 2012 | by Jan Worsley
According to marketing myth, as many as 80% of new products introduced each year fail. That s true even when they re backed by big brand owners - ever heard of Coca Cola New Coke, Colgate Kitchen Entrees, Cosmopolitan yoghurts or Jack Daniel's mustard anyone? These were brand extensions that didn ...
Peer recommendations 'improve ad recall'
17 Feb 2012 | by Gemma Charles
The survey, conducted by Decipher Research, aimed to measure the effectiveness of social video advertising. It surveyed online video viewers aged between 18 and 34, across four social video campaigns from FMCG brands Guinness, Coca-Cola, Unilever s Cornetto and Energizer Batteries, from July ...
An absence of leadership
14 Feb 2012 | by Onesixtyfourth
3.7% Virgin 4.5% Coca Cola 3.4% Nike 4.0% Walmart 3 ... , with Google, Microsoft, Facebook, Coca-Cola, and Walmart featuring in the US. What is it about Apple ...
Think BR: Brands that grow businesses
13 Feb 2012 | by Anastasia Kourovskaia
communications Calvin Klein, luxury apparel and accessories Chipotle, fast food Coca-Cola, soft drinks ...
Being happy in 2012
05 Jan 2012 | by Heather Corker
to select a new flavour blend online and vote for it to become a reality, while Coca-Cola s 'Inspired ...
Coca-Cola Christmas: 2010-2011
25 Dec 2011 | by Georgina Brazier
Bringing 80 years of festive advertising to a close, Coca-Cola has over the past two years stayed...In 2010 consumers were kept happy with an only slightly updated version of the classic Coca-Cola ... a Coca-Cola alternative in the form of 'snowglobes' - a spot featuring Santa Claus surrounded ... with the slogan 'open happiness', the theme of its global marketing strategy. Coca Cola ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
