The World's Leading Independent Agencies 2010: Fischer+Fala!
16 Apr 2010
of that history and became part of the pop culture, enhancing the brand value of the likes of Coca-Cola, Honda ...
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Diet Coke calls ad pitch
01 Dec 2011 | by Anne Cassidy
Coca-Cola is reviewing its estimated £40m Diet Coke pan-European ad account as it bids to move away..., will no longer work on the brand, but will continue to handle global and UK Olympic campaigns for Coca-Cola. The Diet Coke agency process follows the announcement by Jonathan Mildenhall, the Coca-Cola vice president ... for Coca-Cola said: "We are looking for a new way of working on the brand in North-West Europe as we take ...
The Work: Private view
02 Apr 2010
excellence manager, Coca-Cola Brief: Appeal to twentysomething girls by making the brand into the emblem ...
Diary: Gallop gets leathered
26 Mar 2010
As you can see below, The Talent Business chief executive, Gary Stolkin, wore nothing more than a pair of leather briefs and matching waistcoat to the Helmut Lang-themed bash. Snaps of the party on Flickr show the part-time magistrate having a dance-off with Coca-Cola's bare-chested vice ...
Class of 2010
12 Mar 2010
at three agencies and on such high-profile brands as Coca-Cola, L'Oreal and Confused.com. Three years ...
Close-Up: Will others follow Coke's remuneration model?
19 Feb 2010
As Coca-Cola brings its 'value-based' compensation system to the UK, are other big clients likely...Ten months after Coca-Cola unveiled its plan to impose a "value-based" compensation model on its agencies across the world, which reached the UK this month, the best that can be said of it is that the jury is still out. The worst - in the words of a leading pitch consultant - is that the scheme is so ...
Close-Up: The Advocates - Advertising gives KFC a new-found confidence
19 Feb 2010 | by John Tylee
. Cathryn Sleight, another Advocate subject, now the Coca-Cola UK marketing director, hired her for United ...
Close-Up: Were creatives bowled over by Super Bowl ads?
12 Feb 2010
), the stakes are incredibly high for every marketer brave enough to play on this big stage. Coca-Cola made ...
Opinion: On the Campaign Couch ... with JB
05 Feb 2010 | by Jeremy Bullmore
reminiscent of what Lever did with Persil and Coca-Cola did with New Coke. Is this a sign that the emerging ... , the Coca-Cola Company was forced to withdraw it. America got the Real Thing back again. Sergio Zyman, the chief marketing officer at the time, left the Coca-Cola Company shortly afterwards. Much later, he ...
The Week: Advertising News - McD's leads placement field
08 Jan 2010
McDonald's is the 2/1 favourite to appear in Coronation Street, Emmerdale or Hollyoaks, followed, also in the fast-food category, by Burger King (3/1) and Subway (5/1). At 3/1, Carling and Guinness head the list of alcohol brands, and in the soft-drinks category, Coca-Cola, a heavy spender on US ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
