Media360: Spotify preaches the gospel of music
22 May 2012 | by Daniel Farey-Jones
alluded to the company's new global partnership with Coca-Cola, which was announced a month ago. He ...
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My Media Week: Charles Courtier
23 May 2012 | by Mike Fletcher
recruit, Michael Dick, recently joined from Coca Cola EMEA as head of strategy for Global Solutions ...
Coke partners with TalkSport for Euro 2012
02 May 2012 | by Maisie McCabe
Coca-Cola has signed a six-figure deal to partner with TalkSport for its coverage of the Euro 2012...As part of the deal, Coca-Cola is TalkSport's exclusive non-alcoholic beverage partner for the tournament and will also sponsor a tailored highlight package, called the 'Coca-Cola Goal Report', throughout the tournament. The winner of the Coca-Cola Fan Reporter competition will get a six-month paid internship ...
Unilever sponsors Vevo summer festival programme
01 May 2012 | by Sarah Shearman
in the UK a year ago, and while it has had around 50 brand partners, including Coca-Cola and BT ...
City of London Gateway site goes live
23 Apr 2012 | by Nick Batten
, Coca-Cola and Nokia. Grant Branfoot, sales director for Outdoor Plus, said: "With two major digital ...
Vevo claims 23% user growth one year after launch
05 Apr 2012 | by Sarah Shearman
with 50 brand partners including Coca-Cola, BT, Unilever and McDonalds. It was also the official online ...
Maxus names Madhvi Pahwa as first global talent director
03 Apr 2012 | by Nick Batten
Kelly Clark, global chief executive officer for Maxus, said that Pahwa would be based in Delhi, India. Before joining GroupM in India in 2006, Pahwa held several senior marketing and brand management roles with marketers including Proctor Gamble and Coca-Cola India, where she spent 10 years ...
Facebook is a lower quality medium than TV, says marketing academic
26 Mar 2012 | by Maisie McCabe
corporate sponsors include Coca-Cola, Unilever and Procter Gamble. Sharp said earned media ... , Sharp used the example of Coca-Cola. In 2005, British Coke buyers bought an average of 12 cans ...
Evening Standard appoints MediaEquals to Olympic brief
23 Mar 2012 | by John Reynolds
, the outdoor packages, where London 2012 sponsors such as McDonalds, Coca-Cola and Cadbury got the first chance ...
Facebook rolls out mobile ads and premium formats
01 Mar 2012 | by Sarah Shearman
Alicia Keys. Prior to the event yesterday, a number of brands, including Burberry, Coca-Cola ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
