BrandMAX speaker preview: Kassan looks at the future of media and technology
15 Aug 2011 | by Staff
are more content-focused than ever. As Coca-Cola shows, they are a network and they are in the content ...
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Hyundai replaces Sanyo as Piccadilly Circus advertiser
29 Sep 2011 | by Arif Durrani
Hyundai has joined Coca-Cola to take a place on the iconic Piccadilly Circus billboard today...From 10am today, Hyundai's ad "New Thinking. New Possibilities" has joined a landscape of advertising stalwarts on display at the Piccadilly Lights. Coca-Cola has advertised there since 1955 and the last time a new company acquired a space was when Samsung replaced Panasonic 17 years ago. Mike Baker ...
Starcom appoints Benoit to head Procter & Gamble account
07 Mar 2011 | by Mark Banham
Microsoft, Coca Cola, L'Oreal, Nestle, UPS, GlaxoSmithKline and Boots. Most recently, he was responsible ...
Abc Media appoints Richard Rowley to top sales role
06 Jan 2010 | by John Reynolds
, Nestle and Coca-Cola. ...
Coke ad signals new direction
17 Mar 2009 | by Richard Wood
, signalling a new direction for the Coca-Cola brand. Previous Diet Coke ads have often played on the brand ... in the female market. However, it appears Coca-Cola has decided to put the maintenance man into retirement ... that Coca-Cola suffered a fall in profits, due to a drop in North American sales and the impact ...
Meet the strategists
03 Mar 2009 | by Sarah Crawley-Boevey
: Coca-Cola, 20th Century Fox, Coors and Five How do you fit within the wider agency structure ...
Display - more than just click-throughs
10 Feb 2009 | by David Murphy
soft drink brands - Powerade, Pepsi, Coca-Cola and Coca-Cola Zero - to assess the branding impact ...
Evolve or die
18 Nov 2008 | by Ben Bold
clients and acquiring business from new ones, with wins including Heineken, Jamie Oliver, Coca-Cola ...
Agency/client merry-go-round bad for everyone
11 Nov 2008 | by Steve Barrett
:cia has finally won the 14m pan-European MBNA account from BLM Quantum; Vizeum has taken Coca-Cola Enterprises' Appletiser and Capri-Sun from MEC to add to its existing Coca-Cola GB work, as well as winning ...
Eyeconomy hires Gidley for video sales role
30 Oct 2008 | by Milly Glaister
TV director at Universal McCann, running accounts including Coca-Cola, X-Box and Bacardi. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
