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Five Coke vehicles to travel Olympic torch relay route

Coca-Cola has unveiled its "beat fleet", the five cars and buses, including a Mini from fellow...-minutes behind the flame, will act as a mobile recycling unit. Coca-Cola is a presenting partner ... activation director, Coca-Cola GB, told Marketing that the large-scale experiential tour of the UK will add ... .28bn ( 1.43bn) to $2.51bn ( 1.58bn). Coca-Cola said its 4% growth in global volume for sparkling ...

Kelly Holmes calls brand sponsorship 'critical' for athletics

. That is where sponsors come in. Holmes also made the point that Coca-Cola and McDonald's, two Olympics ... series of media reports criticising London 2012 sponsors including McDonald's, Coca-Cola and adidas. Doctors' claims that brands like McDonald's and Coca-Cola should be banned from sponsoring the Olympics ...

VIDEO: Can the public name the Olympic sponsors?

's and Coca-Cola." London 2012 will officially launch at the events opening ceremony on July 27. Events ...

Which Olympic sponsor ads are most shared?

5. British Airways 'boy' All time: 8,039 6. Coca-Cola ...

Brand Manager of the Week: Ben Hitchcock

. What is your favourite ever marketing campaign? Christmas starts only when those Coca-Cola lorries ...

Think BR: Olympic turnaround - Connecting with customers

for us to develop a relationship with the consumers." In a blunt appraisal of Coca-Cola s marketing ...

Editor's Comment: Olympic sponsors are media lightning rods

Royal Colleges weighed in, calling Olympics sponsorship by McDonald's and Coca-Cola 'most unhelpful ...

Sector Insight: Cereal, energy and snack bars

, Coca Cola Schweppes and HP Bulmer. Ed Culf, marketing director, General Mills UK and Ireland ...

Embracing social business design

. The truth is that organisations have to work hard to act naturally online. If Coca-Cola, Dell or Sony make ...

Department of Health defends anti-obesity efforts

. Asda, Coca-Cola Great Britain, Mars and Subway have all signed up to the Responsibility Deal. As a result, Coca-Cola will reduce the calories in some of its soft drinks by at least 30 per cent by 2014 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.