Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ... /A * The Brand Value of Coca-Cola includes Lights, Diets and Zero ** The Brand Value of Budweiser ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
ASOS Dr Pepper the Pepperhood (Coca-Cola) Zone Lynx Excite Unilever Skoda Fallon Skoda ... British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ...
Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods
17 Apr 2012 | by Noelle McElhatton
sponsorship by McDonald s and Coca-Cola most unhelpful at the launch of its anti-obesity campaign ...
ISBA slams doctors for 'abdicating responsibility' in obesity debate
16 Apr 2012 | by Arif Durrani
Doctors' claims that brands like McDonald's and Coca-Cola should be banned from sponsoring
ISBA conference: with brands getting over their first crush on social media, what happens next?
27 Mar 2012 | by Gemma Charles
years after he last addressed the conference. However, Jon Woods (right), Coca-Cola general manager ... Woods, Coca-Cola general manager and ISBA president, highlighted online behavioural advertising ...
Facebook is a lower quality medium than TV, says marketing academic
26 Mar 2012 | by Maisie McCabe
corporate sponsors include Coca-Cola, Unilever and Procter Gamble. Sharp said earned media ... , Sharp used the example of Coca-Cola. In 2005, British Coke buyers bought an average of 12 cans ...
Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
23 Mar 2012 | by Rachel Barnes
Goldin, who was a Coca-Cola marketer for 13 years, argues that consumers are 'embracing little ... manager, Quaker Oats (1993-1997) - Various roles, rising to global brand manager, Coca-Cola (1997-1999) - Marketing manager for Diet Coke, Coca-Cola UK (1999-2005) - Division marketing director, Coca-Cola North ...
How brands are innovating their way out of the 'squeezed middle'
23 Mar 2012 | by Nick Hughes
consumers, stopping them trading down to cheaper own-label options. Even brands as big as Coca-Cola - which ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
"It's an important issue because of the share of our investments which are shifting to digital", the Coca-Cola GB Ireland general manager told around 250 people gathered at Lord's Cricket Ground in London. "It's about balancing concerns around privacy against our ability to enhance the consumer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
