Ex-Ketchum SV-P joins Orange
12 Aug 2005 | by Tom Williams
to found marcoms consultancy Pretium Consulting. He spent five years working for Coca-Cola, latterly ...
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Profile: Big Apple to Orange - Scott Jacobson, PR director, Orange
19 Aug 2005 | by Tom Williams
Orange, the home-grown mobile phone brand that told us 'the future's bright', has turned to an ex-Coca...director, Coca-Cola (Atlanta) 2001: Account director, then director of brand marketing, Ketchum (Atlanta ...
TECHNOLOGY: Mobile Evolution
14 Nov 2003 | by Mark Johnson
the technology to build up databases. Companies like Mars, Nestle and Coca-Cola could benefit from this kind ...
Focus: European PR - Nordic track on business - Rob Gray reports from the Nordic region where new business appears very much in the ascendency
06 Oct 2000 | by ROB GRAY
. An example of this is work that B-M has been doing for Coca-Cola in building its brand among a youth audience ... children are able to play at being marketers and in the process are immersed in the Coke brand. Coca-Cola ...
STOP PRESS: Coca-Cola judged the most valuable brand
25 Jun 1999 | by SIMON ELLERY
to a global survey released by The Interbrand Group this week. The table, topped by Coca-Cola with a...Corporate brands Microsoft, IBM, Disney and AT&T are among the ten most valuable brands, according to a global survey released by The Interbrand Group this week. The table, topped by Coca-Cola with a brand value of pounds 52 billion, is the first to put a value on corporate brands ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
