Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ... /A * The Brand Value of Coca-Cola includes Lights, Diets and Zero ** The Brand Value of Budweiser ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
ASOS Dr Pepper the Pepperhood (Coca-Cola) Zone Lynx Excite Unilever Skoda Fallon Skoda ... British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ...
Pendomer in global corporate brief for Heineken
19 Apr 2012 | by Alec Mattinson
major European jurisdictions. Meanwhile, Pendomer has been appointed by Coca-Cola Hellenic, Europe's largest bottler of Coca-Cola products, to provide investor relations advice. ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
"It's an important issue because of the share of our investments which are shifting to digital", the Coca-Cola GB Ireland general manager told around 250 people gathered at Lord's Cricket Ground in London. "It's about balancing concerns around privacy against our ability to enhance the consumer ...
How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview
14 Mar 2012 | by Alex Brownsell
contactless payment, 3500 of them in the Olympic Park. Through Visa's partnership with Coca-Cola ...
BBH and Ogilvy vie for Barclays ad brief
01 Mar 2012 | by Anne Cassidy
Banking, and David Wheldon, the former Coca-Cola and Vodafone marketer who is the head of brand ...
Non-sponsor Nike is brand most associated with Olympics
15 Feb 2012 | by Matthew Chapman
on the web in relation to the Games, but it is far behind Nike with just 0.68% of the web buzz. Coca-Cola and British Airways have come in third and fourth, ahead of Adidas in fifth. Coca-Cola has come out on top ...
Barclays hires former Vodafone marketing chief Wheldon to brand role
09 Feb 2012 | by Alex Brownsell
director at Coca-Cola, as well as a stint as European president at advertising network BBDO. Barclays ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
are of the opinion that Myspace's time is well and truly over. 8. COCA-COLA CELEBRATES 125 YEARS OF BEING 'THE REAL THING' In a year of extreme change, the enduring appeal of Coca-Cola, which celebrated its 125th birthday in May, served to underline the staying power of a strong brand. Coca-Cola remains one ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
