25 May 2012
| by John Reynolds
including Adidas, American Express, Cisco and Coca-Cola.
In Europe, we are always looking for commercial ...
24 May 2012
| by Sarah Shearman
with artists and their fans.
Coca-Cola, which has a relationship with the music industry that dates back ...
evolution
Daniel Ek, co-founder and chief executive of Spotify, described the Coca-Cola deal as a ...
with Coca-Cola for its Olympics 'Move to the beat' activity, recording with a brand is no different from ...
22 May 2012
| by Daniel Farey-Jones
Microsoft
76,651
-2%
0
6
Coca-Cola
74,286
1%
1
7
Marlboro ...
/A
* The Brand Value of Coca-Cola includes Lights, Diets and Zero
** The Brand Value of Budweiser ...
15 May 2012
| by Nicola Clark
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...
01 May 2012
| by Kim Benjamin
ASOS
Dr Pepper the Pepperhood (Coca-Cola) Zone
Lynx Excite Unilever
Skoda Fallon Skoda ...
British Gas Nectar Award British Gas
Dr Pepper the Pepperhood (Coca-Cola) Zone
Hotels ...
27 Apr 2012
| by Kate Lloyd
Advertising
MEC brings in Michael Dick as new head of strategy from global solutions in London as he leaves Coca-Cola North West Europe. He will replace Charlie Wright who has moved to MEC in Singapore. ( Campaign)
Marketing
Heinz has appointed Giles Jepson as chief marketing officer ...
20 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
products.
Brand View: Zoe Howorth, Coca-Cola
Expert View: Callum McGeoch
Today's teens have ...
in youth culture before they cross into the mainstream to earn trust and hold credibility.
Coca-Cola ...
Howorth, Coca-Cola GB market activation director, believes this means it can always balance its marketing ...
18 Apr 2012
.
What is your favourite ever marketing campaign?
Christmas starts only when those Coca-Cola lorries ...
24 Mar 2012
| by Gemma Charles
by First Lady Michelle Obama.
Asda, Marks Spencer, Morrisons, Sainsbury s, Tesco, Waitrose, Coca-Cola ...
% fewer calories than its core Chosen By You brand
Coca-Cola GB will reduce the calories in some ...
budget for its no calorie and zero sugar colas - Diet Coke and Coca-Cola Zero - by 25% by the end of 2014 ...
23 Mar 2012
| by Rachel Barnes
Goldin, who was a Coca-Cola marketer for 13 years, argues that consumers are 'embracing little ...
manager, Quaker Oats (1993-1997)
- Various roles, rising to global brand manager, Coca-Cola (1997-1999)
- Marketing manager for Diet Coke, Coca-Cola UK (1999-2005)
- Division marketing director, Coca-Cola North ...