INTERNATIONAL: Microsoft tops media's admired list
08 Mar 2002 | by JOHN FRANK and PETER SIMPSON
. The remaining top ten is made up of Apple Computers, General Motors, Ebay, Wal-Mart, Intel, Coca-Cola ...
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BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success
09 Aug 2002 | by MARY COWLETT
1. COCA-COLA..., the Coca-Cola phenomenon is built on the remarkably simple proposition of a global distribution machine ... and a 'mower man', who drives off to the beach with his Coca-Cola and girlfriend, to the sounds ... promise of greater transparency is not an idle one. Last month, Coca-Cola was among the first US ...
INTERNATIONAL: Harris survey lays firms' reputations bare
25 Jan 2002 | by JULIA HOOD
annual reputation quotient (RQ) survey. Microsoft and Coca-Cola came in second and third ...
STOP PRESS: Coca-Cola to be usurped as brand king
21 Jul 2000 | by JENNIFER WHITEHEAD
Coca-Cola is on the verge of losing its position as the world s most valuable brand. Research...Coca-Cola is on the verge of losing its position as the world s most valuable brand. Research by Interbrand claims Coke has lost 13 per cent of its brand value and is likely to be usurped next year by Microsoft, whose brand value went up almost 25 per cent despite legal wrangles in the US. ...
STOP PRESS: Coca-Cola judged the most valuable brand
25 Jun 1999 | by SIMON ELLERY
to a global survey released by The Interbrand Group this week. The table, topped by Coca-Cola with a...Corporate brands Microsoft, IBM, Disney and AT&T are among the ten most valuable brands, according to a global survey released by The Interbrand Group this week. The table, topped by Coca-Cola with a brand value of pounds 52 billion, is the first to put a value on corporate brands ...
FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction
30 Apr 1999 | by LEXIE GODDARD
of marrying sponsorship partners and dreaming up PR campaigns to support the deal. Clients include Coca-Cola ... and the attitudes of the crew towards beer and women, for example. Another campaign took Coca Cola s association with the France 98 World Cup a step further when the agency teamed Coca Cola up with Asda ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
