Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ... /A * The Brand Value of Coca-Cola includes Lights, Diets and Zero ** The Brand Value of Budweiser ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
ASOS Dr Pepper the Pepperhood (Coca-Cola) Zone Lynx Excite Unilever Skoda Fallon Skoda ... British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ...
Which Olympic sponsor ads are most shared?
18 Apr 2012 | by Ben Hall
5. British Airways 'boy' All time: 8,039 6. Coca-Cola ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
"It's an important issue because of the share of our investments which are shifting to digital", the Coca-Cola GB Ireland general manager told around 250 people gathered at Lord's Cricket Ground in London. "It's about balancing concerns around privacy against our ability to enhance the consumer ...
School Reports 2011: SapientNitro
05 Sep 2011 | by Staff
29 Accounts won 13 (biggest: Coca-Cola Olympics 2012) Accounts lost 4 ... of this in the UK. The agency had a boost mid-year when its client Coca-Cola appointed it to handle a global ...
School Reports 2011: Glue Isobar
05 Sep 2011 | by Staff
clients and, in August, it successfully led a global pitch for Coca-Cola's Sprite brand. In October ...
Sovereign debt crisis lowers global brand values, report claims
31 Aug 2011 | by Alex Brownsell
UK 27,100 11 16 Coca-Cola US 26,994 12 18 Samsung ...
Toyota named greenest brand in the world
27 Jul 2011 | by Gemma Charles
, they are still not communicating their efforts to consumers. Conversely, McDonald's, GE, and Coca-Cola all ... Intel Electronics 53.89 10.63 27 Coca-Cola Beverages 53.38 -19 ...
Cannes Lions Festival 2011: The Brands at Cannes
08 Jul 2011 | by Noelle McElhatton
to marketers such as Wendy Clark , Coca-Cola's senior vice-president for integrated marketing communications ... and technology-leaders in one 24-hour swoop, is the main attraction. Changing audience Coca-Cola threw a ... marketing strategy and creative excellence at Coca-Cola , before the party started. Meanwhile, Anna Crona ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
