Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ... /A * The Brand Value of Coca-Cola includes Lights, Diets and Zero ** The Brand Value of Budweiser ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
ASOS Dr Pepper the Pepperhood (Coca-Cola) Zone Lynx Excite Unilever Skoda Fallon Skoda ... British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ...
Locog defends role of embattled Olympic sponsors
17 Apr 2012 | by John Reynolds
reports criticising the role of London 2012 sponsors such as McDonald's, Coca-Cola and Adidas....Over the weekend, The Observer featured a call from the Academy of Medical Royal Colleges for a ban on brands such as McDonald s and Coca-Cola sponsoring sporting events, as part of measures to combat obesity. Those brands were singled out due to their sponsorship of the Games. Meanwhile, a ...
Dove, Burberry and Manchester Utd first UK brands to launch Facebook timelines
29 Feb 2012 | by Sarah Shearman
Facebook fans. In the US Coca-Cola has become one of the first brands to launch a timeline, reaching ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
a majority stake to Coca-Cola. Jaguar Land Rover Home to two ...
Will product placement take branded content to the next level?
21 Oct 2011 | by David Benady
the kind of deals happening in the US, where, for example, American Idol judges drink from Coca-Cola ...
Cannes Lions Festival 2011: The Brands at Cannes
08 Jul 2011 | by Noelle McElhatton
to marketers such as Wendy Clark , Coca-Cola's senior vice-president for integrated marketing communications ... and technology-leaders in one 24-hour swoop, is the main attraction. Changing audience Coca-Cola threw a ... marketing strategy and creative excellence at Coca-Cola , before the party started. Meanwhile, Anna Crona ...
London 2012: How to 'rent' an Olympic athlete
08 Jul 2011 | by Nicola Clark
are in a completely different league from the likes of Coca-Cola's multimillion-pound tie ...
World Cup sponsors raise concern over Fifa
31 May 2011 | by Daniel Farey-Jones
Coca-Cola has joined Adidas in expressing disquiet about the goings-on at world football...was "the winning bid used their financial strength to lobby for support". Coca-Cola said in a statement ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
