Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ... /A * The Brand Value of Coca-Cola includes Lights, Diets and Zero ** The Brand Value of Budweiser ...
McDonald's serves up 'one a day' fizzy drink for kids
09 May 2012 | by Daniel Farey-Jones
will be served from the central drinks tower containing the other fizzy drinks, which includes the Coca-Cola ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
ASOS Dr Pepper the Pepperhood (Coca-Cola) Zone Lynx Excite Unilever Skoda Fallon Skoda ... British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ...
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
products. Brand View: Zoe Howorth, Coca-Cola Expert View: Callum McGeoch Today's teens have ... in youth culture before they cross into the mainstream to earn trust and hold credibility. Coca-Cola ... Howorth, Coca-Cola GB market activation director, believes this means it can always balance its marketing ...
Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods
17 Apr 2012 | by Noelle McElhatton
sponsorship by McDonald s and Coca-Cola most unhelpful at the launch of its anti-obesity campaign ...
Locog defends role of embattled Olympic sponsors
17 Apr 2012 | by John Reynolds
reports criticising the role of London 2012 sponsors such as McDonald's, Coca-Cola and Adidas....Over the weekend, The Observer featured a call from the Academy of Medical Royal Colleges for a ban on brands such as McDonald s and Coca-Cola sponsoring sporting events, as part of measures to combat obesity. Those brands were singled out due to their sponsorship of the Games. Meanwhile, a ...
ISBA slams doctors for 'abdicating responsibility' in obesity debate
16 Apr 2012 | by Arif Durrani
Doctors' claims that brands like McDonald's and Coca-Cola should be banned from sponsoring
Medical body calls for Olympic ban on Coke and McDonald's
16 Apr 2012 | by Daniel Farey-Jones
Food companies such as McDonald's and Coca-Cola should be banned from sponsoring major sporting...? The fact that Coca-Cola and McDonald s are two of the big corproate sponsors of the Olympic Games is most unhelpful," he said. In a response to the Academy s intervention Coca-Cola claimed that without the support of sponsors "such as Coca-Cola" as many as 170 of the 20 National Olympic Committess would ...
Coke, Tesco, Kraft sign up to calorie reduction pledge
24 Mar 2012 | by Gemma Charles
by First Lady Michelle Obama. Asda, Marks Spencer, Morrisons, Sainsbury s, Tesco, Waitrose, Coca-Cola ... % fewer calories than its core Chosen By You brand Coca-Cola GB will reduce the calories in some ... budget for its no calorie and zero sugar colas - Diet Coke and Coca-Cola Zero - by 25% by the end of 2014 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
