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Vimto partners with Vevo to target teens

. Compared to other carbonated drinks, sales of Vimto are relatively small. Market leader Coca-Cola ...

Apple cements most valuable brand status as UK's giants slide

Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ... /A * The Brand Value of Coca-Cola includes Lights, Diets and Zero ** The Brand Value of Budweiser ...

Coca-Cola unleashes the 'super fan' for Euro 2012 activity

Coca-Cola is asking consumers to "unleash their inner super fan and celebrate football happiness...into a "super fan bird mascot" through the magic of Coca-Cola after a goal is scored. It will be shown ... a Fan-Nation app to create their own super fan character. Coca-Cola is currently running a 'Coke ... also partnered with EA Sports to conduct sampling in city centres in Britain. Until now, Coca-Cola ...

Power 100: The UK's top marketers

. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...

High times for booming energy-drinks sector

) Lucozade, and Coca-Cola's Relentless (see table, right). Last year, it gained 17% in value share ... -term success of energy-drink brands. BRAND VIEW: Sam Grant, marketing manager, Coca-Cola's Relentless Energy ... 't buy into the appeal of shots. What is the future for the sector? At Coca-Cola, the launch ...

McDonald's serves up 'one a day' fizzy drink for kids

will be served from the central drinks tower containing the other fizzy drinks, which includes the Coca-Cola ...

ISBA president Woods: Marketers must shape online regulation

Coca-Cola Great Britain & Ireland and ISBA president Jon Woods has called on the marketing industry...addressing the issue of the "intense scrutiny" around Coca-Cola's partnership with the London 2012 Games ...

Coke partners with TalkSport for Euro 2012

Coca-Cola has signed a six-figure deal to partner with TalkSport for its coverage of the Euro 2012...As part of the deal, Coca-Cola is TalkSport's exclusive non-alcoholic beverage partner for the tournament and will also sponsor a tailored highlight package, called the 'Coca-Cola Goal Report', throughout the tournament. The winner of the Coca-Cola Fan Reporter competition will get a six-month paid internship ...

Unilever tops 2012 Marketing Society Awards nominations

ASOS Dr Pepper the Pepperhood (Coca-Cola) Zone Lynx Excite Unilever Skoda Fallon Skoda ... British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ...

Coke's Future Flames drive features Dizzee Rascal, Eliza Doolittle and The Wanted

Coca-Cola has today (1 May) launched an outdoor campaign celebrating its sponsorship activity...one artist standing alongside the Coca Cola's Future Flames. The Future Flames campaign launched ... of Coca-Cola's global Olympic campaign, Move to the Beat , featuring DJ and producer Mark Ronson ... . James Eadie, Olympic portfolio director at Coca-Cola, said: "In uniting the Coca-Cola Future Flames ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.