23 May 2012
| by Loulla-Mae Eleftheriou-Smith
.
Compared to other carbonated drinks, sales of Vimto are relatively small.
Market leader Coca-Cola ...
22 May 2012
| by Daniel Farey-Jones
Microsoft
76,651
-2%
0
6
Coca-Cola
74,286
1%
1
7
Marlboro ...
/A
* The Brand Value of Coca-Cola includes Lights, Diets and Zero
** The Brand Value of Budweiser ...
16 May 2012
| by Matthew Chapman
Coca-Cola is asking consumers to "unleash their inner super fan and celebrate football happiness...into a "super fan bird mascot" through the magic of Coca-Cola after a goal is scored. It will be shown ...
a Fan-Nation app to create their own super fan character.
Coca-Cola is currently running a 'Coke ...
also partnered with EA Sports to conduct sampling in city centres in Britain.
Until now, Coca-Cola ...
15 May 2012
| by Nicola Clark
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...
10 May 2012
| by Loulla-Mae Eleftheriou-Smith
) Lucozade, and Coca-Cola's Relentless (see table, right). Last year, it gained 17% in value share ...
-term success of energy-drink brands.
BRAND VIEW: Sam Grant, marketing manager, Coca-Cola's Relentless Energy ...
't buy into the appeal of shots.
What is the future for the sector?
At Coca-Cola, the launch ...
09 May 2012
| by Daniel Farey-Jones
will be served from the central drinks tower containing the other fizzy drinks, which includes the Coca-Cola ...
02 May 2012
| by Alex Brownsell
Coca-Cola Great Britain & Ireland and ISBA president Jon Woods has called on the marketing industry...addressing the issue of the "intense scrutiny" around Coca-Cola's partnership with the London 2012 Games ...
02 May 2012
| by Maisie McCabe
Coca-Cola has signed a six-figure deal to partner with TalkSport for its coverage of the Euro 2012...As part of the deal, Coca-Cola is TalkSport's exclusive non-alcoholic beverage partner for the tournament and will also sponsor a tailored highlight package, called the 'Coca-Cola Goal Report', throughout the tournament. The winner of the Coca-Cola Fan Reporter competition will get a six-month paid internship ...
01 May 2012
| by Kim Benjamin
ASOS
Dr Pepper the Pepperhood (Coca-Cola) Zone
Lynx Excite Unilever
Skoda Fallon Skoda ...
British Gas Nectar Award British Gas
Dr Pepper the Pepperhood (Coca-Cola) Zone
Hotels ...
01 May 2012
| by Loulla-Mae Eleftheriou-Smith
Coca-Cola has today (1 May) launched an outdoor campaign celebrating its sponsorship activity...one artist standing alongside the Coca Cola's Future Flames.
The Future Flames campaign launched ...
of Coca-Cola's global Olympic campaign, Move to the Beat , featuring DJ and producer Mark Ronson ...
.
James Eadie, Olympic portfolio director at Coca-Cola, said: "In uniting the Coca-Cola Future Flames ...