Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...
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Alastair Campbell returns to PR with Tim Allan's Portland
23 May 2012 | by Danny Rogers
majority stake to Omnicom . Clients include Coca-Cola, Google and GlaxoSmithKline. At Portland, Campbell ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
ASOS Dr Pepper the Pepperhood (Coca-Cola) Zone Lynx Excite Unilever Skoda Fallon Skoda ... British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ...
Which Olympic sponsor ads are most shared?
18 Apr 2012 | by Ben Hall
5. British Airways 'boy' All time: 8,039 6. Coca-Cola ...
Department of Health defends anti-obesity efforts
17 Apr 2012 | by Sara Luker
. Asda, Coca-Cola Great Britain, Mars and Subway have all signed up to the Responsibility Deal. As a result, Coca-Cola will reduce the calories in some of its soft drinks by at least 30 per cent by 2014 ...
Locog defends role of embattled Olympic sponsors
17 Apr 2012 | by John Reynolds
reports criticising the role of London 2012 sponsors such as McDonald's, Coca-Cola and Adidas....Over the weekend, The Observer featured a call from the Academy of Medical Royal Colleges for a ban on brands such as McDonald s and Coca-Cola sponsoring sporting events, as part of measures to combat obesity. Those brands were singled out due to their sponsorship of the Games. Meanwhile, a ...
ISBA slams doctors for 'abdicating responsibility' in obesity debate
16 Apr 2012 | by Arif Durrani
Doctors' claims that brands like McDonald's and Coca-Cola should be banned from sponsoring
Coke, Tesco, Kraft sign up to calorie reduction pledge
24 Mar 2012 | by Gemma Charles
by First Lady Michelle Obama. Asda, Marks Spencer, Morrisons, Sainsbury s, Tesco, Waitrose, Coca-Cola ... % fewer calories than its core Chosen By You brand Coca-Cola GB will reduce the calories in some ... budget for its no calorie and zero sugar colas - Diet Coke and Coca-Cola Zero - by 25% by the end of 2014 ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
"It's an important issue because of the share of our investments which are shifting to digital", the Coca-Cola GB Ireland general manager told around 250 people gathered at Lord's Cricket Ground in London. "It's about balancing concerns around privacy against our ability to enhance the consumer ...
Coca-Cola eyes Olympic velodrome naming rights
13 Mar 2012 | by John Reynolds
Coca-Cola is aiming to capitalise on its sponsorship of London 2012 by acquiring the post...the naming rights to the cycling arena, said that Coca-Cola made the association between the brand ... to comment on individual brand sponsors. Coca-Cola said: "Coca-Cola regularly reviews and considers potential ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
