Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ... /A * The Brand Value of Coca-Cola includes Lights, Diets and Zero ** The Brand Value of Budweiser ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
ASOS Dr Pepper the Pepperhood (Coca-Cola) Zone Lynx Excite Unilever Skoda Fallon Skoda ... British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ...
Brand Manager of the Week: Ben Hitchcock
18 Apr 2012
. What is your favourite ever marketing campaign? Christmas starts only when those Coca-Cola lorries ...
Coke, Tesco, Kraft sign up to calorie reduction pledge
24 Mar 2012 | by Gemma Charles
by First Lady Michelle Obama. Asda, Marks Spencer, Morrisons, Sainsbury s, Tesco, Waitrose, Coca-Cola ... % fewer calories than its core Chosen By You brand Coca-Cola GB will reduce the calories in some ... budget for its no calorie and zero sugar colas - Diet Coke and Coca-Cola Zero - by 25% by the end of 2014 ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
"It's an important issue because of the share of our investments which are shifting to digital", the Coca-Cola GB Ireland general manager told around 250 people gathered at Lord's Cricket Ground in London. "It's about balancing concerns around privacy against our ability to enhance the consumer ...
Think BR: Where is retailer-manufacturer collaboration going wrong?
20 Mar 2012 | by Susan Malcolm
extensions to the brand or product they are launching. Coca-Cola is a great example of successful ... with consumers for years. The brand has an incredibly strong identity, allowing Coca-Cola to continue to roll ...
Identifying the taste setters
09 Mar 2012 | by Jan Worsley
According to marketing myth, as many as 80% of new products introduced each year fail. That s true even when they re backed by big brand owners - ever heard of Coca Cola New Coke, Colgate Kitchen Entrees, Cosmopolitan yoghurts or Jack Daniel's mustard anyone? These were brand extensions that didn ...
Rolex, Coca-Cola and Google top Consumer Superbrands of 2012
27 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
, leaving Coca-Cola and Google at second and third place, respectively....ninth position to number 18. Mercedes-Benz has fallen from first to fourth place, while Coca-Cola ... .00 2 Coca-Cola 84.90 3 Google 84.51 4 Mercedes-Benz 80 ...
An absence of leadership
14 Feb 2012 | by Onesixtyfourth
3.7% Virgin 4.5% Coca Cola 3.4% Nike 4.0% Walmart 3 ... , with Google, Microsoft, Facebook, Coca-Cola, and Walmart featuring in the US. What is it about Apple ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
