Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ... /A * The Brand Value of Coca-Cola includes Lights, Diets and Zero ** The Brand Value of Budweiser ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
ASOS Dr Pepper the Pepperhood (Coca-Cola) Zone Lynx Excite Unilever Skoda Fallon Skoda ... British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ...
Nicola Green: Ringing the changes
05 Apr 2012 | by Sara Luker
campaigns manager, Orange 1999 Brand manager, Dr Pepper (secondment), Schweppes Beverages and Coca-Cola ...
ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
"It's an important issue because of the share of our investments which are shifting to digital", the Coca-Cola GB Ireland general manager told around 250 people gathered at Lord's Cricket Ground in London. "It's about balancing concerns around privacy against our ability to enhance the consumer ...
Barclays hires former Vodafone marketing chief Wheldon to brand role
09 Feb 2012 | by Alex Brownsell
director at Coca-Cola, as well as a stint as European president at advertising network BBDO. Barclays ...
Head of PR for O2 Nicola Green becomes Telefónica UK's director of comms
24 Jan 2012 | by Sara Luker
and brand manager for Dr Pepper, part of Schweppes Beverages and Coca-Cola UK. Telef nica UK ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
a majority stake to Coca-Cola. Jaguar Land Rover Home to two ...
Marketing's Talent Report: your comprehensive guide to the talent conundrum facing brands and marketers
13 Oct 2011 | by Staff
marketers from Google, Coca-Cola, KFC, John Lewis and Lovefilm on the skills that made them. A new ...
BP enters 'daily deals' fray with retail voucher site
06 Sep 2011 | by Sarah Shearman
The scheme launches with exclusive deals from BP Retail s strategic partners, which include Coca-Cola, Carlsberg, United Biscuits, Danone, Mars and Walkers. A Today s offers platform, which sits within BP s main website, offers consumers relevant deals based on their location. It has been created by Rockpool ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
