My Media Week: Charles Courtier
23 May 2012 | by Mike Fletcher
recruit, Michael Dick, recently joined from Coca Cola EMEA as head of strategy for Global Solutions ...
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Where are the Jubilee commercials?
24 May 2012
associate themselves with them. Coca-Cola has a strong enough UK presence to be able to do it successfully ...
Zone hires TBWA's Reng as technology director
18 May 2012 | by Matthew Chapman
Reng in his new role will report into managing director Jon Davie and will oversee all digital production within the agency, working across clients including Coca-Cola, BT, The Economist, Bupa, National Trust, Yahoo! and Macmillan Cancer Support. He will also work closely with chief technology officer ...
Ogilvy's Sutherland makes a stand for marketing's 'third eye'
18 May 2012 | by Maisie McCabe
of encouraging people to pay more for a soft-drink competing against Coca-Cola would be to increase price ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...
How M&C Saatchi finally got its global act going
10 May 2012 | by John Tylee
Pan-regional clients: Coca-Cola; Etihad; Ferrero Rocher; FTI Consulting; Garmin; Google; Nestle ...
Albion appoints Anant Jain and Mantravadi
03 May 2012 | by Jeremy Lee
Anant Jain will work alongside the executive creative director, Nick Darken. He is a former creative director of Wieden Kennedy in London, Amsterdam and Madras, where he worked across Coca-Cola, Nokia, Nike and American Express. He was responsible for India's first silver in the Direct Lions ...
Adland must police itself as the digital revolution rolls on
03 May 2012
Jon Woods, the president of ISBA and general manager of Coca-Cola Great Britain & Ireland
ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
Coca-Cola Great Britain & Ireland and ISBA president Jon Woods has called on the marketing industry...addressing the issue of the "intense scrutiny" around Coca-Cola's partnership with the London 2012 Games ...
Lexis acquires Paratus Communications
02 May 2012 | by John Owens
including Costa Coffee, AXA, Decathlon, Shell, Sainsbury s and current Lexis client, Coca-Cola. Its overall ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
