Search results for Coke Zero

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Double Standards - 'Out-of-home and mobile will be great partners'

of prompting mobile action such as search or Facebook participation is zero. It's a minimal entry cost ...

Media360: Spotify preaches the gospel of music

said: "Every four-year period, Coke are associated with the World Cup, then they do music, then they do ... they want our relationship with Coke to be bigger than their relationship with Fifa. That's a pretty big ...

Apple cements most valuable brand status as UK's giants slide

/A * The Brand Value of Coca-Cola includes Lights, Diets and Zero ** The Brand Value of Budweiser ...

Ryanair celebrates 50% lift and record group profits

next winter as we have zero-yield visibility, but expect recession, austerity, currency concerns ...

Shopping for brands

an overwhelming "no". It is frustrating because it is basic stuff. For example, a search for "Coke" on mobile ... mobile site that allows you to redeem a code, but the sponsored link takes you to a London 2012 Coke desktop site. In the UK, 165,000 people search for "Coke" on their mobiles every month. Is the brand ...

Coca-Cola unleashes the 'super fan' for Euro 2012 activity

month-paid internship at the radio station. Coke Zero, which has been dubbed "bloke Coke", will also ... to the final in Kiev via an in-programme competition during ITV's coverage of the tournament. Coke Zero has ... 2012 matches if they visit its Coke Zone brand loyalty site . Visitors to the site can also access ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

these promotions are turning out to be zero-sum games, down if you do and down if you don't. We have reduced our ...

Innovation at the speed of thought

vulnerable than ever before. And that it has never been easier for a brand to go from hero to zero, from cock ...

McDonald's serves up 'one a day' fizzy drink for kids

daily portions of fruit and vegetables and offers an alternative to soft drinks such as Coke and Fanta.

Sector Insight: soap, bath and shower

Unilever it has helped boost sales for Colgate-Palmolive in 2011 but its TV ad for Sanex Zero % was banned ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.