CAMPAIGNS PROMOTIONS: Diet Coke plays on pects appeal
04 Sep 1998 | by JENNIFER WHITEHEAD
Client: Coca-Cola PR Team: Cohn and Wolfe Campaign: Diet Coke break Timescale ... ) In April this year, Coca-Cola launched the latest advertisement for Diet Coke. The advertisement features the Diet Coke hunk -a window cleaner who takes a break every day at 11.30am, much to the delight ...



