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Adwatch: Coke Zero - 'Zero'

16 Aug 2006 | by Brian Cooper, Creative partner, McCann-Erickson

, while the other half it clearly doesn't, Coke Zero being an excellent example of the latter. The words ... decided to talk about it. As any decent fiction writer will tell you, 'show, don't tell'. With Coke Zero ... in the first 10 seconds of the ad. When you use language, you also need a unique voice. The Coke Zero ad ...

Coke Zero plots citrus variants

20 Jun 2007

Coca-Cola is planning to add lemon and orange variants of its Coke Zero brand....Coke variant. The £2.5m launch activity will form part of the 'Coke side of summer' campaign, intended ...

Coke Zero 'bike' by Red Lounge

14 Apr 2009 | by Matt Williams

LONDON - Coca-Cola is promoting the launch of its Coke Zero brand in China through an integrated

Coke Zero cannibalises regular and Diet variants

27 Sep 2006 | by Nicola Clark

Coca-Cola has gained negligible incremental revenue from its £10m investment in Coke Zero's launch...According to ACNielsen, 62% of volume sales for Coke Zero for the 12 weeks to the end of September ... -Cola had focused heavily on promotions to shift Zero, which hit sales of both regular and Diet Coke ... than anticipated'. A Coca-Cola spokeswoman said year-on-year sales of Coke, Diet Coke and Coke Zero ...

Coke Zero cannibalises regular and Diet variants

26 Sep 2006 | by by Nicola Clark

LONDON - Coca-Cola has gained negligible incremental revenue from its £10m investment in Coke Zero...According to ACNielsen, 62% of volume sales for Coke Zero for the 12 weeks to the end of September ... -Cola had focused heavily on promotions to shift Zero, which hit sales of both regular and Diet Coke ... than anticipated". A Coca-Cola spokeswoman said year-on-year sales of Coke, Diet Coke and Coke Zero ...

Coke Zero helps fuel parent's turnaround

01 Nov 2006 | by Nicola Clark

performance by Coke Zero....The company posted volume growth of 5.5% in Europe in the third quarter, as Coke Zero sold 4m ... in the US. In the 16 weeks since its launch, Coke Zero has achieved UK sales of £24.1m, according to ACNielsen 'The success of Coke Zero's launch provides us with momentum to build on across the Coke brands ...

Coke Zero 'happy kingdom' by Ogilvy Argentina

30 Sep 2009

for the brand's sugar free variant Coke Zero....An oppressive king gets happy after a swig of Coke Zero. The happiness streams through to the rest of his kingdom as an Ogre takes to the mic and everyone is inivted to join in with the party. ...

Coke Zero poised for football-based drive

03 Jan 2007 | by by Nicola Clark

LONDON - Coca-Cola is to place football at the centre of its spring marketing activity for Coke...'Football without the downside'. The activity follows Coke Zero's controversial launch campaign. Ads ... of Coke Zero, through a football-themed 'buy a player' on-pack promotion. The initiative, which begins ... association with football. England and Manchester United star Wayne Rooney has featured in ads for Coke Zero ...

Coke Zero claims win in sugar-free battle

02 Aug 2006 | by Nicola Clark

Coca-Cola's £10m launch investment behind Coke Zero has already succeeded in pushing rival Pepsi...Coke Zero - dubbed 'bloke Coke' - had a 6.2% value share of the cola market for the week ending 15 ... ', is set to become as big as Diet Coke within 10 years. In response to the introduction of Coke Zero ... in the four weeks to 15 July shows Pepsi Max with a 5.7% share and Coke Zero with 4.3%. They say the real ...

Virgin Radio in Coke Zero football promotion

10 Aug 2007 | by Ben Bold

ticket giveaway promotion on packs of Coke Zero....Coke Zero aims to drive sales by running a series of on-air trails, in-show promotions, and by hosting a branded microsite on Virgin Radio s website, asking listeners to rediscover their love ... : Brands such as Coke Zero work brilliantly for promotional deals on commercial radio. Our consistency ...

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