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Coca-Cola to relaunch Coke Zone online loyalty scheme

Coca-Cola is to relaunch its Coke Zone online loyalty scheme as it attempts to drive customer...Coke and Coke Zero, following a pitch against Dare. The digital agency will be responsible for all content on the Coke Zone site, which is intended to boost consumption of Coca-Cola products among young ... -media activity. Website visitors must enter a 12-digit code, found on Coke, Diet Coke and Coke Zero packaging ...

Coke to roll out first rewards scheme

The rewards scheme, called Coke Zone , will span Coca-Cola , Diet Coke and Coca-Cola Zero ... ml bottles and 2 litre packs of Coca-Cola , Diet Coke and Coca-Cola Zero . Consumer will be able ... . Should the scheme prove successful Coca-Cola plans to roll out Coke Zone across other Coca-Cola Great ...

Digital marketing innovations from around the world

LONDON - Using a mobile phone to place an order with a coffee shop via Twitter, get a free coke...doubled since it introduced this innovative idea. Link Spaniards text for free Coke MADRID - Media agency Universal McCann devised an interactive mega-poster with real added value for Coke Zero ... ". In return, they received a code that they could use to collect a free bottle of Coke Zero from a real ...

Direct brief: Abbey promotes Zero credit card

Abbey has hired iKyp to promote the launch of its Zero credit card. The bank will use

Coke Zone loyalty scheme relaunches

LONDON - Coca-Cola has relaunched its online loyalty rewards scheme Coke Zone to make it easier...Rewards run in partnerships with the O2 arena and the Football League, offering Coke Zone members the chance to win tickets to gigs, games and signed memorabilia. The website, which launched this time last ... -to-December 2008, according Nielsen figures. Carlson Marketing, the lead agency on Coke Zone, has designed the new ...

Coke offers vouchers to woo Belgians

apologises for the event and promises to buy everyone in Belgium a Coke. The scare proved to be a PR ...

Zero5 allows brands to reach expectant and nursery mums

LONDON – Zero5, a media and marketing services company specialising in targeting mothers...Zero5's managing director Phil Bird was previously managing director of Rockhopper and explained that the move was partly a rebranding and partly a restructure, with Zero5 narrowing its focus ... Arena Services Group along with live experience agency iD. Zero5 has developed relationships with two ...

VCCP bolsters creative department with new hires

for Coke Zero, a brand that will compete with Pepsi Max. If you have an opinion on this or any other ...

Sega enlists Coke chief to Euro post

Sega has recruited senior Coca-Cola marketer Jeremy Stern as its new European marketing director as it bids to boost sales of its Dreamcast console and fight off competition from Sony s soon-to-be-launched PlayStation 2. Stern s move comes just a month after Coke promoted him to a new post of new media ...

Coke targets teens with web currency scheme

LONDON - Soft-drinks giant Coca-Cola is gearing up for the launch of a high-profile loyalty scheme aimed at the teenage market in Europe.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.