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Martini and Coke Zero, shaken not stirred...and Coke Zero at the bar? When we look a little closer into what people are actually saying about ... are scattered with negative comments about these brands, such as: "James Bond Drinks Coke Zero instead ... such as Coke and Ford created buzz and will consumers now forever make the connection between these new piggy ...
This year's Super Bowl spot for Pepsi Max, by TBWA\Chiat\Day, takes ?a potshot at rival Coke Zero....The spot shows a Coke Zero deliveryman ?attempting to discreetly purchase a bottle of Pepsi Max at the supermarket, when he unexpectedly becomes the grand prize winner of "Pepsi Max for Life". It was written by Armando Samuels, art directed ?by Kristina Krkljus and directed by Joe Pytka through PYTKA. ...
Machine has landed the digital ad account for Coca-Cola s Coke Zero brand. Coca-Cola confirmed ... to overhaul its digital marketing programme for Coke Zero. The agency, which won the account from Glue Isobar, had been briefed to centre the digital activity on the third series of 'Coke Zero presents Wayne ...
Skip to the full table Coca-Cola is very clear about its gender segmentation: Coke Zero for the chaps and Diet Coke for the girls. Coke Zero took a while to take off, but the black can is everywhere these days. In contrast, as with many other sugar-free food and beverage brands, Diet Coke targets women ...
Machine landed the digital ad account for Coca-Cola's Coke Zero brand last week from Glue Isobar but will not work on any campaigns for the brand. Coke said in a statement: "We have stopped all our ongoing work ...
, "show us your pizza", winning awards in Cannes this year. He also created campaigns for Coke Zero ...
the last media review in 2000. The account covers brands including Diet Coke, Coke Zero, Sprite, Fanta ... its grip on the Coca-Cola advertising business. The agency already works on the Coke, Schweppes Mixers ...
In its Q1 ad-spend forecast, Zenith predicts zero growth in TV ad spend across 2008, having forecast 2.2% growth as recently as last December. Zenith s forecast compares to a 0.8% growth forecast by the Advertising Association. Jonathan Barnard, head of publications at Zenith, said its downgrade reflected ...
Satisfaction scores increase as Welsh singing sensation becomes the new face of Diet Coke....face of Diet Coke. The new advertising campaign featuring the singer first aired on 19 February, signalling a new direction for the Coca-Cola brand. Previous Diet Coke ads have often played on the brand's identity. Throughout 2005 and 2006, a tortoise with a can of Diet Coke attached to its shell became a ...
Coca-Cola is reviewing its estimated £40m Diet Coke pan-European ad account as it bids to move away...for a place on the roster. Mother, the incumbent on the 4m Diet Coke account in the UK ... -Cola. The Diet Coke agency process follows the announcement by Jonathan Mildenhall, the Coca-Cola vice president ... of record for Diet Coke in August 2008 after a pitch. Before that, VCCP handled the business. Diet Coke ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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