20 Jul 2010
| by Katherine Levy
the jukebox song, Why can t we be friends? .
When the men exchange cans of Pepsi Max and Coke Zero, the Pepsi driver gets out his smartphone and records the Coke driver drinking from a Pepsi can.
Asked ...
for the first time.
However, the Coke driver refuses to hand back the Pepsi because he likes it and the two ...
15 Oct 2010
| by Loulla-Mae Eleftheriou-Smith
Coca-Cola has launched an integrated advertising campaign supporting Powerade Zero, as it looks...Coca-Cola launched Powerade Zero earlier this month and the drink claims to be the first calorie ...
that gives away a year s gym membership and 52 personal training sessions.
The new product, Powerade Zero ...
to launch Powerade Zero and showcase the benefits of the product. Hydrating is vital, whatever your level ...
21 Jul 2011
| by Matt Williams
-cream drink Cafe Zero....The agency won the business after a pitch against its rival Unilever roster agency DDB, and will now handle all advertising activity for the brand as it rolls out in various markets over the next 18 months.
Unilever launched Cafe Zero in Italy earlier this year, and is expected to bring the product ...
14 Oct 2010
| by Loulla-Mae Eleftheriou-Smith
Diet Coke has partnered with celebrity jewellery designer Johnny Rocket to launch a limited edition...The limited edition product is being launched today (14 October) at London department store Selfridges, in a pop-up workshop called "The Diet Coke crystal customisation boudoir", which will be housed ...
-Cola NWEN, said: "In the first ever pop-up event of its kind for diet Coke GB, we ve tapped into our girls ...
24 Nov 2011
| by Anne Cassidy
Work Club will work with the in-house creative team, The Coca Cola Factory.
Coca-Cola, whose water brands include Dasani, Bonaqua and Vitaminwater, launched an interactive sustainability app last year known as Trace Your Coke. It allows consumers to track their soft drink and trace cans or bottles ...
12 Aug 2010
| by Sara Kimberley
SapientNitro will work on the global activity alongside Mother, which was appointed by Coke to work on the Olympics last December and retains its lead agency status on the account.
The global ...
-focused activity in the run-up to the event.
SapientNitro s US agency has previously worked on the main Coke ...
07 Jul 2011
| by Sara Kimberley
Mother, which was appointed by Coke to work on the Olympics in 2009 and retains its lead agency status ...
01 Jul 2010
| by Matt Williams
Zero car, which was recently unveiled at the Beijing Motor Show and is due to launch in September 2011 ...
13 Dec 2010
| by Sara Kimberley
"Bogof" offer on its Coca-Cola and Diet Coke brands, in a bid to keep the roads safe.
Created by Iris ...
10 Apr 2012
| by Matt Cartmell
Under surprise proposals announced in the Budget, some sports drinks that had previously been zero-rated for VAT will be subject to 20 per cent tax from 1 October.
The Government has also revealed that the consultation on its plans will last only six weeks rather than the standard 12.
Whitehouse has been ...
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