Pepsi enters top 10 grocery brands but Coke still number one
04 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
% sales increase over the past year but rival Coke is still number one.
Search results for Coke Zero
Search filters:
By Channel
-
Research & Data
Click 
to remove filters
Add Search Filters:
By Date
By Publication
- brandrepublic.com (10)
- campaignlive.co.uk (21)
- Marketing (4)
- marketingmagazine.co.uk (10)
- mediaweek.co.uk (5)
By Channel
- Case study (1)
- Company results (4)
- Forecasts (3)
- League table (22)
- Market Data (3)
By Industry Sector
- Agencies (13)
- Autos (6)
- B2B (1)
- Consumer Goods (4)
- Fashion / Clothing (5)
- More...
- Fast Food (2)
- Financial Services (7)
- FMCG (5)
- Food & Drink (19)
- Government / Non-Profit (8)
- Media / Entertainment (16)
- Retail (5)
- Technology (4)
- Telecoms / Utilities (3)
- Travel / Leisure (6)
- Less...
By Media
- Video (18)
Adwatch (18 May): Top 20 recall - Diet Coke on trend
18 May 2011 | by Matty Tong, Head of planning, Publicis UK
Skip to the full table Coca-Cola is very clear about its gender segmentation: Coke Zero for the chaps and Diet Coke for the girls. Coke Zero took a while to take off, but the black can is everywhere these days. In contrast, as with many other sugar-free food and beverage brands, Diet Coke targets women ...
Biggest brands: Top 50 selling brands 2007
22 Aug 2007
', exemplify the blurring of the health and premium trends. Coca-Cola's launch of sugar-free variant Coke Zero ... Coke,' says Longbottom. 'Coca-Cola and Walkers are great examples of brands making "debatable" products ...
Connecting Firm-level learning with performance
14 Jan 2002 | by T Ambler, C Styles
with two additions, "animal spirits" and zero-sum resources. The result is a measurable performance model
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
launch of Coke Zero, but it also reflects the long-term decline of carbonated drinks. Coke's recent TV ad, which emphasised that Coke is still made to a 122-year-old recipe and is, therefore, free of modern ... . The combined value sales of these brands are now about two-thirds those of Coca-Cola and Diet Coke - a ...
Case study: Coca-Cola 'the friendship machine' by Ogilvy Argentina
01 Apr 2011 | by Sarah Johnson
into a giant Coke vending machine. For their trouble, they would get two bottles of coke for the price ... bottles of Coke were drunk from each machine. After the event thousands of comments were recorded ...
Is Apple the ultimate luxury brand?
19 May 2011 | by Nick Cooper
brand value of Coca-Cola includes Lites, Diets and Zero . Source: Millward Brown Apple, like Google ... as Coke or IBM, but it can call upon stories of humble origins and the years it spent battling Microsoft ...
Group M predicts media spend rise
03 Jun 2010 | by Ian Darby
Its forecast of 4.2 per cent growth in 2010 media spend to 11.85 billion is a significant revision upwards from its prediction in December 2009 that there would be zero growth in UK media spend ... with revised forecasts for other markets. Its US outlook for 2010 has shifted from -4 per cent to zero growth. ...
BrandZ top 100 brands by value 2010
28 Apr 2010 | by Nicola Clark
. The Brand Value of Coca-Cola includes Lites, Diets and Zero 2. The Brand Value of Nintendo includes Wii ... , Diets and Zero 5. The Brand Value of Red Bull includes sugar-free and Cola 6. The Brand Value ...
Additional Information
Campaign Jobs
- Strategist Micro UK Global Excellent top end salary plus benefits and bonus, London
- Strategy Director Micro UK Global Excellent high end Basic plus benefits and bonus, London
- Business Director Micro UK Global Excellent Basic plus benefits and bonus, London
- Digital Planning Manager (Luxury FMCG Brand) Norton Leigh Up to £40k + Benefits, Central London
- Account Manager The Little Black Book Agency £25000 - £30000 per annum, Manchester
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
