10 Aug 2007
| by Ben Bold
ticket giveaway promotion on packs of Coke Zero....Coke Zero aims to drive sales by running a series of on-air trails, in-show promotions, and by hosting a branded microsite on Virgin Radio s website, asking listeners to rediscover their love ...
: Brands such as Coke Zero work brilliantly for promotional deals on commercial radio. Our consistency ...
04 Jul 2006
| by by Sarah Woods
to front a one-off campaign to launch its new Coke Zero brand...with Pepsi Max.
Coke Zero, which was launched first in the US last June, is also available in Canada ...
The campaign for the sugar-free drink, dubbed "bloke coke", will be created by Vallance ...
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The new brand is the first variant to the Coke range for 22 years - the last was Diet Coke in 1984 ...
15 Sep 2008
| by Nikki Sandison
tune he wrote for the new film 'Quantum of Solace' has first been heard in the soundtrack for a Coke...heard the song in a co-promotion for Coke Zero, rather than in its entirety." However, White has ...
', which is to be performed with Alicia Keys, was heard for the first time in Coca-Cola's Zero Zero 7 Bond ...
goes around' by Mother London. The Zero Zero 7 TV and cinema ad, created by Wieden Kennedy ...
12 Sep 2008
| by Nikki Sandison
LONDON - Coca-Cola is releasing a Wieden & Kennedy-created ad for its Bond tie-in Coke Zero Zero 7...to be performed with Alicia Keys. Using the red and black colours of Coke Zero, the ad sees Bond fighting off bad guys and chasing a woman in the hope of recovering a bottle of Coke Zero. The ad breaks ...
of the official Quantum of Solace game available with every Coke Zero pack, thanks to a tie-up with games company ...
06 Nov 2006
| by by Alex Donohue
, is to become the face of Diet Coke, matching her partner's contract with sister brand Coke Zero....Beckham scent range, and Girls Aloud singer Cheryl Tweedy, wife of Ashley Cole, who helped launch Coke Zero in July.
McLoughlin also has a £1.5m ad deal with Nike to promote its Nike C womenswear range ...
15 Jun 2005
| by by Julia Pearlman
-calorie drink Coke Zero....time to stop and smile, I'd like to buy the world a Coke and chill with it for a while".
It is hoped the campaign will prove more successful than the launch of its mid-calorie drink Coke C2 last year, which ...
America, said: "When we created Coca-Cola Zero, we put together the only things that matter -- real Coca ...
18 Sep 2008
| by Staff
Euro Effie awards, winning four awards including a gold for Coke Zero...." for Coke Zero, while Grey London took a silver for P G Lenor and its "Disappear the sustainability ...
12 Mar 2007
| by Mark Banham
LONDON - Coca-Cola is to unveil the latest Coca-Cola Zero TV ad campaign, starring Manchester...Created by Vallance Carruthers Coleman Priest, the campaign is the latest Coke Zero spot and is tasked with establishing the new Coke brand firmly in the hearts and minds of the British male ...
cold Coca-Cola Zero to communicate the real Coke taste. This ad will run until April 22 ...
10 Aug 2006
| by by Jennifer Whitehead
packaging. In June it launched Coke Zero, nicknamed 'bloke coke', a sugar-free drink aimed specifically ...
The ads break tomorrow and are aimed at promoting the new 250ml Coke Minis and the Fridge Pack ...
of the Mother-created Coke commercial that appeared earlier this year, featuring a jingle penned by the White ...
09 Dec 2005
| by by Julia Pearlman
, 'Welcome to the Coke side of life', as it tries to 'correct misperceptions' about the brand and increase...voiceover reading "It's Coke through a new lens". According to Minnick, the tagline will be tailored to different varieties of the brand, including "Chill on the Coke side of life" for Coke Zero.
A broader ...
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In the last year alone, Coke launched more than a thousand products. But it is not stopping there. Several new ...