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Coca-Cola has appointed glue London to handle digital creative advertising for the launch of Coke.... A launch campaign for Coke Zero will break later this summer. While the above-the-line work ... -format, rich-media advertising. Coke Zero is a calorie-free range of drinks. Its launch will be the first ... drinks. Pepsi Max, a direct competitor to Coke Zero, also has a masculine positioning. The glue ...
James Hamilton despairs at VCCP's launch campaign for Coke Zero:..."This ad does for Coke Zero what 'they're gonna taste great!' has done for Frosties: created instant loathing. Its list of life's downsides - irritating ringtones and tricky bra straps - are the kind of amusing 'insights' that get stand-ups heckled off stage at the most forgiving tryout nights. How about re ...
Coca-Cola is planning to add lemon and orange varieties to its Coke Zero range. The new drinks
Coke Zero is to drop its male-oriented advertising strategy 16 months after it launched, backed
LONDON - Coke Zero has launched a TV ad to promote its link-up with the new James Bond film...franchise with Coca-Cola Zero' is extremely exciting. The campaign uses a specially designed Coca-Cola Zero Zero 7' logo, based upon the Bond logo. Consumers will also be targeted with a limited edition ...
Coca-Cola GB is to change the name of Coca-Cola Zero to Zero Zero 7 as part of a multimillion
Noel Bussey cannot believe there's another utterly useless Coke Zero ad out:..."It might be a different agency in Grey Kobenhavn, but it's still the same shit. After its horrendous launch campaign (that earned a Turkey of the Year for VCCP), Coke Zero has released another absolute stinker. It's like a cross between the appalling film Crank and the woodland creature house ...
LONDON - Coca-Cola is reviewing its pan-European Coke Zero account, with Wieden & Kennedy and Santo...The move is part of the company's move to consolidate its agency rosters, and new work could appear at the beginning of next year. It follows the appointment last month of Mother to handle Coca-Cola's 2009 summer campaign. The same agency was appointed for Diet Coke's pan-European ad account in August. ...
Coca-Cola has remade "hilltop", its most famous ad, in an attempt to boost sales of Coke Zero, a...the world to chill, take time to stop and smile/I'd like to buy the world a Coke and chill with it a while ... agencies. The meeting, held in Argentina, was overseen by Coke's new executive vice-president of marketing ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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