Coke Zero plots citrus variants
20 Jun 2007
Coca-Cola is planning to add lemon and orange variants of its Coke Zero brand....Coke variant. The £2.5m launch activity will form part of the 'Coke side of summer' campaign, intended ...
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Adwatch: Coke Zero - 'Zero'
16 Aug 2006 | by Brian Cooper, Creative partner, McCann-Erickson
, while the other half it clearly doesn't, Coke Zero being an excellent example of the latter. The words ... decided to talk about it. As any decent fiction writer will tell you, 'show, don't tell'. With Coke Zero ... in the first 10 seconds of the ad. When you use language, you also need a unique voice. The Coke Zero ad ...
Coke Zero cannibalises regular and Diet variants
27 Sep 2006 | by Nicola Clark
Coca-Cola has gained negligible incremental revenue from its £10m investment in Coke Zero's launch...According to ACNielsen, 62% of volume sales for Coke Zero for the 12 weeks to the end of September ... -Cola had focused heavily on promotions to shift Zero, which hit sales of both regular and Diet Coke ... than anticipated'. A Coca-Cola spokeswoman said year-on-year sales of Coke, Diet Coke and Coke Zero ...
Coke Zero cannibalises regular and Diet variants
26 Sep 2006 | by by Nicola Clark
LONDON - Coca-Cola has gained negligible incremental revenue from its £10m investment in Coke Zero...According to ACNielsen, 62% of volume sales for Coke Zero for the 12 weeks to the end of September ... -Cola had focused heavily on promotions to shift Zero, which hit sales of both regular and Diet Coke ... than anticipated". A Coca-Cola spokeswoman said year-on-year sales of Coke, Diet Coke and Coke Zero ...
Coke Zero helps fuel parent's turnaround
01 Nov 2006 | by Nicola Clark
performance by Coke Zero....The company posted volume growth of 5.5% in Europe in the third quarter, as Coke Zero sold 4m ... in the US. In the 16 weeks since its launch, Coke Zero has achieved UK sales of £24.1m, according to ACNielsen 'The success of Coke Zero's launch provides us with momentum to build on across the Coke brands ...
Coke Zero poised for football-based drive
03 Jan 2007 | by by Nicola Clark
LONDON - Coca-Cola is to place football at the centre of its spring marketing activity for Coke...'Football without the downside'. The activity follows Coke Zero's controversial launch campaign. Ads ... of Coke Zero, through a football-themed 'buy a player' on-pack promotion. The initiative, which begins ... association with football. England and Manchester United star Wayne Rooney has featured in ads for Coke Zero ...
Coke Zero claims win in sugar-free battle
02 Aug 2006 | by Nicola Clark
Coca-Cola's £10m launch investment behind Coke Zero has already succeeded in pushing rival Pepsi...Coke Zero - dubbed 'bloke Coke' - had a 6.2% value share of the cola market for the week ending 15 ... ', is set to become as big as Diet Coke within 10 years. In response to the introduction of Coke Zero ... in the four weeks to 15 July shows Pepsi Max with a 5.7% share and Coke Zero with 4.3%. They say the real ...
Branding News: Design choice - Coke Zero
26 Jul 2006 | by Adam Haywood, Creative director, Inferno
With the recent rash of Coke brands, it would be easy to dismiss Coke Zero - especially...However, there is something strangely appealing about the Coke Zero can. Clearly targeting a male ... and class that lifts it a bit, but only a bit, above the Diet Coke image. These guys are definitely going ... . It is a smart move away from Coke's previously 'fluffy' advertising, and with the moody, yet sophisticated ...
Coke Zero sparks controversy with offensive ads
26 Jul 2006 | by Nicola Clark
campaign for 'Bloke Coke', Coke Zero.
Coke Zero sparks controversy with offensive ads
25 Jul 2006 | by by Nicola Clark
with its new campaign for 'Bloke Coke', Coke Zero.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
