Coca-Cola and Yahoo partner for 'Style it Light' digital channel
31 May 2011 | by Sarah Shearman
-Cola Light and Diet Coke, as part of the brands' wider 'Love it Light' marketing push....three limited edition Diet Coke bottles. ...
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Coke partners with TalkSport for Euro 2012
02 May 2012 | by Maisie McCabe
Coca-Cola has signed a six-figure deal to partner with TalkSport for its coverage of the Euro 2012 Football Championship and is to launch a competition for a young football writer to join TalkSport's team at the tournament.
My Media Week: Liam Mullins
17 Aug 2011 | by Hayley Pinkerfield
to cycle at least 60 miles and his battle to keep the alcohol units at zero....of the day, it means cycling miles are zero, but then so are my alcohol units. Tuesday An early ... again my cycling miles are zero, while my alcohol units have certainly moved into single figures ... with the team after work, celebrating the fact that it is Wednesday. Cycling miles today are again zero ...
Arena BLM links up with Grazia for Westfield launch
25 Nov 2008 | by Gabrielle Rossetti
upmarket shoppers, maximise mass-market footfall and build awareness from zero to more than 70%.
Facebook is a lower quality medium than TV, says marketing academic
26 Mar 2012 | by Maisie McCabe
, Sharp used the example of Coca-Cola. In 2005, British Coke buyers bought an average of 12 cans of Coke each, but Sharp said that figure was skewed by the people who drank Coke "morning, noon and night". In fact, less than 5% of buyers bought 11 to 13 cans during 2005, and a typical Coke buyer (around half ...
Proposals for financially penalising non PCC members could be illegal, report claims
16 Feb 2012 | by John Reynolds
National newspapers are currently zero-rated for VAT. However, there have been calls in some ... for those newspaper groups that opt not to join the PCC to lose their zero-rated VAT privilege ... successor body, should receive this zero-rating. This on the face of it is an attractive proposition ...
Media360: Spotify preaches the gospel of music
22 May 2012 | by Daniel Farey-Jones
said: "Every four-year period, Coke are associated with the World Cup, then they do music, then they do ... they want our relationship with Coke to be bigger than their relationship with Fifa. That's a pretty big ...
Total Greek Yoghurt appoints Total Media and Creative Orchestra
21 Jan 2010 | by Sara Kimberley
-year marketing plan to raise awareness of its range of yoghurts, which includes Total zero per cent Greek Yoghurt ...
Altmann appointed commercial head of flagship Emap magazines
12 Aug 2009 | by John Reynolds
at the beginning of 2008, wrote down its 300m investment to zero, blaming the slump in global media. ...
Chris Anderson launches Free to UK media industry
03 Jul 2009 | by Staff
of the free economy and the effect the "radical price point of zero" will have on the media world. The event ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
