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Martini and Coke Zero, shaken not stirred...and Coke Zero at the bar? When we look a little closer into what people are actually saying about ... are scattered with negative comments about these brands, such as: "James Bond Drinks Coke Zero instead ... such as Coke and Ford created buzz and will consumers now forever make the connection between these new piggy ...
10 July was a big day in the Coca-Cola calendar. It marked the launch of Coke Zero, the soft drink ... have been marketed towards women, the new Coke brand - dubbed "Bloke Coke" - is targeted at men, backed ... advertising. By contrast, Coke's new ads show a supposedly normal bloke, incredulous that the iconic drink ...
their appetite? The battle of "bloke coke" goes on. Following Coca-Cola's launch of Coke Zero this summer, with a...of the gauge is Max and the bottom is zero - which just happens to be the name of a certain rival soft drink ...
Campaign aimed at the female market has failed, so far, to put the fizz back into the Diet Coke...by the arrival of former Mother executive, Jonathan Mildenhall, last October. The launch of Coke Zero, or "bloke Coke" as it was dubbed by the media, last year was aimed at producing a more macho brand aimed ... favourite - at least with the ladies - has returned. Yes, the Diet Coke man is back, with Coca-Cola hoping ...
Media regulator Ofcom yesterday removed the barrier preventing Channel Four, Five and BSkyB to merge their individual sales house to sell advertising across the channels.
premium kitchen appliance company Sub Zero....The client is looking to test-spend £500,000 in the first five months on its Wolf and Sub Zero brands, which starts in June, but is then expected to expand its presence. The company specialises ... will be producing a creative campaign for the company's UK launch. Although Sub Zero sells to both the trade ...
In its Q1 ad-spend forecast, Zenith predicts zero growth in TV ad spend across 2008, having forecast 2.2% growth as recently as last December. Zenith s forecast compares to a 0.8% growth forecast by the Advertising Association. Jonathan Barnard, head of publications at Zenith, said its downgrade reflected ...
In its Q1 ad-spend forecast, Zenith predicts zero growth in TV ad spend across 2008, having forecast 2.2% growth as recently as last December. Zenith's forecast compares to a 0.8% growth forecast by the Advertising Association. Jonathan Barnard, head of publications at Zenith, said its downgrade reflected ...
Satisfaction scores increase as Welsh singing sensation becomes the new face of Diet Coke....face of Diet Coke. The new advertising campaign featuring the singer first aired on 19 February, signalling a new direction for the Coca-Cola brand. Previous Diet Coke ads have often played on the brand's identity. Throughout 2005 and 2006, a tortoise with a can of Diet Coke attached to its shell became a ...
The concept is based around Coca-Cola's new global marketing message "The Coke Side of Life". Content on the site, produced by the FMCG giant, will include a series of bi-weekly and monthly challenges to consumers. Visitors will be given a challenge and the tools to develop a creative idea online. Winners ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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