Careers: Brand manager of the week - Johanne Barton, Senior brand manager, Coke Zero
19 Feb 2008
- What advice would you give someone starting their marketing career today? The tough, challenging jobs are always the most fun and rewarding.
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Diary: Turkey of the week - Grey Kobenhavn/Coke Zero
24 Apr 2009
Noel Bussey cannot believe there's another utterly useless Coke Zero ad out:..."It might be a different agency in Grey Kobenhavn, but it's still the same shit. After its horrendous launch campaign (that earned a Turkey of the Year for VCCP), Coke Zero has released another absolute stinker. It's like a cross between the appalling film Crank and the woodland creature house ...
Coca-Cola unveils new can designs
15 Jan 2008 | by Jemima Bokaie
LONDON - Coca-Cola has redesigned the global packaging for its Diet Coke, Coke Zero and Coca...and implemented in the UK by Bullet Proof for Coca-Cola and Coke Zero and Epoch for Diet Coke, will also be used ...
Coca-Cola adds Zero no-calorie drink to UK range
04 Apr 2006 | by by Nicola Clark
, with the launch of Coke Zero later this year....Coke Zero, which is a calorie-free drink, will become only the third variant in the Coke range ... for Coca-Cola confirmed that Coke Zero will be rolled out in the UK this year, although it is thought ... relatively masculine positioning. Coke Zero, which was launched first in the US last June, is also ...
Coke extends PlayStation partnership with on-pack promotion
31 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
Coke Zero, the zero-calorie Coca-Cola variant, is extending its partnership with Sony PlayStation...Coke Zero is set to host sampling activity at upcoming gaming events across the country. Chris Deere, market manager, MyCoke portfolio, Coca-Cola GB, said: "Gaming is the perfect arena for Coke Zero ... technology brand Sony PlayStation." Coke Zero announced its partnership with PlayStation in September ...
Coca-Cola unveils Zero Zero 7 Bond ad
12 Sep 2008 | by Nikki Sandison
LONDON - Coca-Cola is releasing a Wieden & Kennedy-created ad for its Bond tie-in Coke Zero Zero 7...to be performed with Alicia Keys. Using the red and black colours of Coke Zero, the ad sees Bond fighting off bad guys and chasing a woman in the hope of recovering a bottle of Coke Zero. The ad breaks ... of the official Quantum of Solace game available with every Coke Zero pack, thanks to a tie-up with games company ...
Pepsi Max 'checkout' by TBWA\Chiat\Day
31 Jan 2012
This year's Super Bowl spot for Pepsi Max, by TBWA\Chiat\Day, takes ?a potshot at rival Coke Zero....The spot shows a Coke Zero deliveryman ?attempting to discreetly purchase a bottle of Pepsi Max at the supermarket, when he unexpectedly becomes the grand prize winner of "Pepsi Max for Life". It was written by Armando Samuels, art directed ?by Kristina Krkljus and directed by Joe Pytka through PYTKA. ...
Coca-Cola calls pan-European creative pitch
22 Oct 2008 | by Staff
LONDON - Coca-Cola is reviewing its pan-European Coke Zero account, with Wieden & Kennedy and Santo...The move is part of the company's move to consolidate its agency rosters, and new work could appear at the beginning of next year. It follows the appointment last month of Mother to handle Coca-Cola's 2009 summer campaign. The same agency was appointed for Diet Coke's pan-European ad account in August. ...
Coca-Cola reveals carbon footprints of Coke brands
09 Mar 2009 | by Staff
-Cola, diet Coke and Coke Zero brands, as certified by the Carbon Trust....sized can of diet Coke' or Coke Zero' has a footprint of 150 grams. A 330ml glass bottle of Coca ...
Lean Mean Fighting Machine could lose Coke after Dr Pepper Facebook fiasco
20 Jul 2010 | by Joe Thomas
and Coke Zero after a Facebook status hi-jack promotion went wrong....-Cola's Coke Zero brand. Coca-Cola confirmed that the investigation could also affect this appointment ...
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