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LONDON - Coca-Cola has gained negligible incremental revenue from its £10m investment in Coke Zero...According to ACNielsen, 62% of volume sales for Coke Zero for the 12 weeks to the end of September ... -Cola had focused heavily on promotions to shift Zero, which hit sales of both regular and Diet Coke ... than anticipated". A Coca-Cola spokeswoman said year-on-year sales of Coke, Diet Coke and Coke Zero ...
LONDON - Coca-Cola is to place football at the centre of its spring marketing activity for Coke...'Football without the downside'. The activity follows Coke Zero's controversial launch campaign. Ads ... of Coke Zero, through a football-themed 'buy a player' on-pack promotion. The initiative, which begins ... association with football. England and Manchester United star Wayne Rooney has featured in ads for Coke Zero ...
with its new campaign for 'Bloke Coke', Coke Zero.
LONDON - Coca-Cola is rethinking its strategy for Coca-Cola Zero 16 months after its launch...the fresh positioning and a strapline to replace Great taste, zero sugar . The change is a dramatic shift for the brand, which launched as a male-oriented brand while Diet Coke targets women. Girls Aloud singer and England football WAG Cheryl Tweedy fronted launch ads for Coke Zero last year. The work was created ...
-pound launch campaign for its Coke Zero brand this summer....during the MTV Music Awards in Australia. VCCP's appointment follows the success of its Diet Coke "Tort" campaign, which was created to give the brand a more unisex appeal. Diet Coke has experienced strong growth in a declining market over the past 18 months, with flavour extensions such as Diet Coke ...
LONDON - Coca-Cola GB will change the name of its Coca-Cola Zero brand to Zero Zero 7 as part of a...Kennedy, will be in keeping with the tone of the film, matching Daniel Craig's 'edgier' Bond to Coke Zero ... this year, Coca-Cola revamped the global packaging for its Diet Coke, Coke Zero and Coca-Cola brands ... design spanning the entire range, including Coca-Cola, Diet Coke and Coke Zero, across Europe ...
LONDON - Coke Zero has launched a TV ad to promote its link-up with the new James Bond film...franchise with Coca-Cola Zero' is extremely exciting. The campaign uses a specially designed Coca-Cola Zero Zero 7' logo, based upon the Bond logo. Consumers will also be targeted with a limited edition ...
LONDON - Coca-Cola has redesigned the global packaging for its Diet Coke, Coke Zero and Coca...and implemented in the UK by Bullet Proof for Coca-Cola and Coke Zero and Epoch for Diet Coke, will also be used ...
, with the launch of Coke Zero later this year....Coke Zero, which is a calorie-free drink, will become only the third variant in the Coke range ... for Coca-Cola confirmed that Coke Zero will be rolled out in the UK this year, although it is thought ... relatively masculine positioning. Coke Zero, which was launched first in the US last June, is also ...
LONDON - Coca-Cola is reviewing its pan-European Coke Zero account, with Wieden & Kennedy and Santo...The move is part of the company's move to consolidate its agency rosters, and new work could appear at the beginning of next year. It follows the appointment last month of Mother to handle Coca-Cola's 2009 summer campaign. The same agency was appointed for Diet Coke's pan-European ad account in August. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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