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as marcoms director. Jacobson joined Atlanta-based Coke in 1995 as US public relations manager and was subsequently responsible for the US launch of Dasani, the bottled water brand. He also co-ordinated Coke's PR ...
As marketing communications director, Scott Jacobson helped launch Coke's Dasani bottled water ... experience was in 1997 when he spent four months on secondment from Coke with UK comms chief Louise Terry ... talking about the UK launch of Dasani last year: 'Coke was guilty of bringing an American-Atlanta bias ...
children are able to play at being marketers and in the process are immersed in the Coke brand. Coca ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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