Zero-carbon city to recruit agency
19 Sep 2007 | by Clare O’Connor
Four UK agencies are vying for a multi-million pound contract to promote the world’s first zero
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Digital marketing innovations from around the world
24 Apr 2009
LONDON - Using a mobile phone to place an order with a coffee shop via Twitter, get a free coke...doubled since it introduced this innovative idea. Link Spaniards text for free Coke MADRID - Media agency Universal McCann devised an interactive mega-poster with real added value for Coke Zero ... ". In return, they received a code that they could use to collect a free bottle of Coke Zero from a real ...
Coke restructures Euro comms
04 Mar 2009 | by Alec Mattinson
Coca-Cola Europe is to consolidate its internal and external comms operations into a single unit.
Direct brief: Abbey promotes Zero credit card
20 May 2008
Abbey has hired iKyp to promote the launch of its Zero credit card. The bank will use
NU dresses up the big fat zeros
09 Feb 2006 | by Anthony Hilton
is rather different. The rates that NU is so proud to have 'maintained' are zero per cent on the sum assured ...
Brands take out extra 'disgrace' cover
15 Nov 2010 | by Ed Owen
Coke Zero campaigns when fresh stories about his private life emerged, and Tiger Beer pulled an ad ...
Zero5 allows brands to reach expectant and nursery mums
26 Oct 2004 | by Daniel Farey-Jones,
LONDON – Zero5, a media and marketing services company specialising in targeting mothers...Zero5's managing director Phil Bird was previously managing director of Rockhopper and explained that the move was partly a rebranding and partly a restructure, with Zero5 narrowing its focus ... Arena Services Group along with live experience agency iD. Zero5 has developed relationships with two ...
Coke targets teens with web currency scheme
28 Mar 2007 | by Ed Kemp
Soft-drinks giant Coca-Cola is gearing up for the launch of a high-profile loyalty scheme aimed at the teenage market in Europe.
Tesco int'l role for Coke Asia man
14 Sep 2006 | by Robyn Lewis
Tesco has appointed David Cox as international corporate affairs director.
MARKETING MIX: SOAP BOX; Why youths have zero interest in banks’ messages
12 Dec 1996 | by MARK WHELAN
According to a recent article, the new wisdom is that advertising banks to young people is probably a waste of time. The crux of the argument: the main influence on their bank choice is parental recommendation or that they already have savings there.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
