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LONDON - Coca-Cola is to place football at the centre of its spring marketing activity for Coke...'Football without the downside'. The activity follows Coke Zero's controversial launch campaign. Ads ... of Coke Zero, through a football-themed 'buy a player' on-pack promotion. The initiative, which begins ... association with football. England and Manchester United star Wayne Rooney has featured in ads for Coke Zero ...
, is to become the face of Diet Coke, matching her partner's contract with sister brand Coke Zero....Beckham scent range, and Girls Aloud singer Cheryl Tweedy, wife of Ashley Cole, who helped launch Coke Zero in July. McLoughlin also has a £1.5m ad deal with Nike to promote its Nike C womenswear range ...
of the launch strategy for its calorie-free Coke Zero brand.
Coke Zero ad, following similar thematic returns by brands such as Hovis, Yell, Bisto and Tetley...something fresh, but still want my money'. The Coke Zero ad is bold, hard-hitting and solves a tricky ... . I don't think consumers will necessarily recognise Coke Zero's new ad as part of the earlier ... to the core product message: great Coke taste, zero sugar - like it says on the tin. The campaign idea ...
' shows that the spy continues to be a huge draw for brands. The tie-up, for which Coca-Cola Zero...charisma,' he says. 'More prosaic brands like Coke Zero initially feel a less comfortable fit, but remind ... franchise. Coca-Cola renames Coke Zero to Zero Zero 7. As Bond, Pierce Brosnan wore only Brioni suits ...
budget for its no calorie and zero sugar colas - Diet Coke and Coca-Cola Zero - by 25% by the end of 2014 ...
go head to head with new rival by Coke, Coke Zero, dubbed "bloke coke". England WAG and Girls Aloud singer Cheryl Tweedy fronted a one-off campaign to launch the Coke Zero brand in July. If you have ...
Nick Robinson becoming My Coke (Coca-Cola, Diet Coke, and Coke Zero) director; Phillipa Classey taking ...
Coca-Cola has launched an integrated advertising campaign supporting Powerade Zero, as it looks...Coca-Cola launched Powerade Zero earlier this month and the drink claims to be the first calorie ... that gives away a year s gym membership and 52 personal training sessions. The new product, Powerade Zero ... to launch Powerade Zero and showcase the benefits of the product. Hydrating is vital, whatever your level ...
Unilever is to ban the use of size-zero models in its advertising and restrict its marketing
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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