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Multimedia PRM beats two to networking brief

18 Apr 1997 | by JOHN-PIERRE JOYCE

initial aim is to take a company which has effectively zero presence and develop its profile. ...

Judge and Jury: PR cannot take the blame for Yorkshire’s ’fat cat’ headlines - The media consequences of revelations about Yorkshire Water’s decision to award a 30 per cent pay bonus to certain directors were predictable, b

10 Jul 1998 | by PETER PROWSE

of media coverage gave Yorkshire Water a score of -297 in 1994 (neutral coverage was scored at zero). A ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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