Global Continuity to recruit firm for IT services remit
15 Feb 2002
product is the NeverFail system, which seeks to achieve 'zero downtime and zero interruption' to computer ...
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STOP PRESS: Coca-Cola to be usurped as brand king
21 Jul 2000 | by JENNIFER WHITEHEAD
by Interbrand claims Coke has lost 13 per cent of its brand value and is likely to be usurped next year...Coca-Cola is on the verge of losing its position as the world s most valuable brand. Research by Interbrand claims Coke has lost 13 per cent of its brand value and is likely to be usurped next year by Microsoft, whose brand value went up almost 25 per cent despite legal wrangles in the US. ...
Firefly picked for Global Continuity rolling PR contract
01 Mar 2002
is NeverFail, which seeks to achieve 'zero downtime and zero interruption' to computer systems. The PR campaign ...
BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success
09 Aug 2002 | by MARY COWLETT
heights. For example, Coke's current UK TV ad push is recognisably British, featuring an ice-cream van ... . However, Coke has also held its brand position steady through extensions. In May, it looked to emulate the success of PepsiCo's Code Red beverage in the US, by launching its own spin-off, Vanilla Coke. Likewise ...
FOCUS HI-TECH PR: Hardware gets the soft touch - IT is reaching into the consumer consciousness through media which would previously have been out of the question
26 Nov 1999 | by STEPHANIE FRANCE
the product highly, praising its large screen , speed and zero boot time , but criticising its cramped ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
