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Why brands love Bond

' shows that the spy continues to be a huge draw for brands. The tie-up, for which Coca-Cola Zero...charisma,' he says. 'More prosaic brands like Coke Zero initially feel a less comfortable fit, but remind ... franchise. Coca-Cola renames Coke Zero to Zero Zero 7. As Bond, Pierce Brosnan wore only Brioni suits ...

BMW 'zero emissions' ad banned

by electricity," and used the tagline "100% joy, 0% emissions". A viewer complained that the claim of "zero CO ... for its zero emissions electric car range . Seventeen viewers complained that Renault s "'zero ... ' was contradictory to the overall zero emission claim, and the impression that the car's use would not result ...

Renault 'zero emissions' ad banned by ASA

LONDON - A Renault ad boasting that its new range of electric cars produce 'zero emissions', has...next year, Renault will launch a range of zero-emission vehicles to drive the car forward again." Seventeen individuals complained about the ad, claiming the 'zero-emission vehicles' line did not take ...

Honda solves puzzles to introduce zero-emission car

The TV ad, created by Wieden Kennedy London, introduces the Honda FCX Clarity, the company s first zero-emission hydrogen fuel cell car to go into production. It follows on from a first phase of print, online and radio activity that launched mid-January. You can view the ad here . The 90-second ...

BR Video: Bond's back but which brands are most associated with 007?

include Coke Zero which launched a Zero Zero 7 Bond ad, featuring an instrumental version of the new theme ...

Honda 'many roads to zero emissions' by Wieden & Kennedy London

that he has manipulated to represent the many "roads to zero emissions" and to symbolise the fact ...

Coke holds top spot as F1 hits number three

Holding its position at number one is Coke Drink, which presents users with a bottle of Coca-Cola and invites them open it and pour the drink into a glass. While Nestle 's Kit Kat Shake and Break app has dropped out of the top 15, after debuting at number two last week, the Formula1.com 2011 app has gone ...

The week in marketing: 16 September 2008

tune for the James Bond movie Quantum of Solace in a TV ad for Coke Zero. The Bond theme song is used to promote the temporary rebrand of Coke Zero to Coca-Cola Zero Zero 7. Apple's Nano G4 Apple has ... independence of the programme due to its use of government funds. Coke's White noise Despite having penned ...

Renault partners with EDF to launch electric car fleet

with the aim of becoming the world's leading manufacturer of zero-emission vehicles...., and Pierre Gadonneix, chairman and CEO of EDF, signed an agreement yesterday to create a "large-scale zero ... Nissan Alliance is committed to the development of 'zero-emission' vehicles. "Thanks to our partnership ...

Renault to use Sims 3 for electric car roll-out

forthcoming Zero Emission (Z.E) electric vehicle through virtual reality game The Sims 3...., by Publicis, was banned by the Advertising Standards Authority for claiming its cars produce zero emissions ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.