24 Mar 2012
| by Gemma Charles
budget for its no calorie and zero sugar colas - Diet Coke and Coca-Cola Zero - by 25% by the end of 2014 ...
16 Apr 2012
| by Daniel Farey-Jones
Food companies such as McDonald's and Coca-Cola should be banned from sponsoring major sporting events such as the Olympics, according to a doctors' body demanding harsher action to combat obesity.
02 Dec 2008
| by Staff
collar. Coke Rooney show Coke Zero has launched the latest phase of an ad-funded TV series featuring England footballer Wayne Rooney, Coke Zero Presents: Wayne Rooney's Street Striker. The three-part talent ...
20 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
about talking to them through their passions.
Coke has a long history with football and we've worked with music over the past five years. Diet Coke has fashion (associations) and Coke Zero has gaming; now Coke ...
, typifies Coke's ambition to play a part in that peer-to-peer trust.
Beyond 'cool'
While it is hard ...
09 May 2012
| by Daniel Farey-Jones
daily portions of fruit and vegetables and offers an alternative to soft drinks such as Coke and Fanta.
23 Sep 2008
| by Jane Simms
launch of Coke Zero, but it also reflects the long-term decline of carbonated drinks. Coke's recent TV ad, which emphasised that Coke is still made to a 122-year-old recipe and is, therefore, free of modern ...
. The combined value sales of these brands are now about two-thirds those of Coca-Cola and Diet Coke - a ...
27 May 2009
| by Staff
-to-earth Sleight has also created fresh ads for Coke Zero, cementing its nickname of 'bloke Coke'. One blot ...
, the marketing director of Coca-Cola GB, is a busy woman; this year has been no different. Diet Coke produced a ...
28 Apr 2010
| by Nicola Clark
. The Brand Value of Coca-Cola includes Lites, Diets and Zero 2. The Brand Value of Nintendo includes Wii ...
, Diets and Zero 5. The Brand Value of Red Bull includes sugar-free and Cola 6. The Brand Value ...
25 Jan 2012
| by Helen Edwards, PPA, Business columnist of the year
in the most direct possible way. Coke says 'Open happiness'; Dunkin' Donuts invites us to down it with 'The ...
03 Nov 2010
| by Rachel Barnes
managing the transfer of some shares to Coke without significant consumer backlash - keeping the brand true ...