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Adwatch: Coke Zero - 'Zero'

, while the other half it clearly doesn't, Coke Zero being an excellent example of the latter. The words ... decided to talk about it. As any decent fiction writer will tell you, 'show, don't tell'. With Coke Zero ... in the first 10 seconds of the ad. When you use language, you also need a unique voice. The Coke Zero ad ...

Coke Zero poised for football-based drive

LONDON - Coca-Cola is to place football at the centre of its spring marketing activity for Coke...'Football without the downside'. The activity follows Coke Zero's controversial launch campaign. Ads ... of Coke Zero, through a football-themed 'buy a player' on-pack promotion. The initiative, which begins ... association with football. England and Manchester United star Wayne Rooney has featured in ads for Coke Zero ...

Virgin Radio in Coke Zero football promotion

ticket giveaway promotion on packs of Coke Zero....Coke Zero aims to drive sales by running a series of on-air trails, in-show promotions, and by hosting a branded microsite on Virgin Radio s website, asking listeners to rediscover their love ... : Brands such as Coke Zero work brilliantly for promotional deals on commercial radio. Our consistency ...

Word of Mouth - James Bond

Martini and Coke Zero, shaken not stirred...and Coke Zero at the bar? When we look a little closer into what people are actually saying about ... are scattered with negative comments about these brands, such as: "James Bond Drinks Coke Zero instead ... such as Coke and Ford created buzz and will consumers now forever make the connection between these new piggy ...

Coke Zero signs online competition partnership with Playstation

, through its Coke Zero variant..... The Coke Zero Gaming Zone aims to engage 25-44 year old men with the Coca-Cola s zero calorie variant, Coke ... , reviews, cheats and trailers through the Coke Zero Gaming Zone, which has recorded more than two million ... with the results we ve seen since the launch of the Coke Zero Gaming Zone on MS. The natural link that gaming ...

Coleen McLoughlin to become new face of Diet Coke

, is to become the face of Diet Coke, matching her partner's contract with sister brand Coke Zero....Beckham scent range, and Girls Aloud singer Cheryl Tweedy, wife of Ashley Cole, who helped launch Coke Zero in July. McLoughlin also has a £1.5m ad deal with Nike to promote its Nike C womenswear range ...

Coca-Cola ties-up with James Cameron's forthcoming 3D film Avatar

Cameron's film AVATAR, through its Coke Zero brand....drink of Coke Zero from an AVATAR-branded pack in from of his computer. He is then transported ... "Great Coke Taste. Zero Sugar." The tie-up will be supported via Cineworld and Vue Cinemas through ... -Cola's loyalty website, Coke Zone. The site is giving consumers the chance to win money-can't-buy brand ...

Coca-Cola joins forces with Apple in iTunes drive

of the launch strategy for its calorie-free Coke Zero brand.

The Week: Advertising news - White angry at Coca-Cola

theme tune in an ad campaign for Coke Zero.

Media brief: Virgin Radio and The Sun to promote campaign

Virgin Radio and The Sun are jointly promoting Coke Zero's 'Find the next Wayne Rooney' campaign

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.