Microsoft backs Kinect with £300m global push
02 Nov 2010 | by Sarah Shearman
after the launch. Kinect will also be promoted on 127m packs of Coke, Diet Coke and Coke Zero. Current ...
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Digital marketing innovations from around the world
24 Apr 2009
LONDON - Using a mobile phone to place an order with a coffee shop via Twitter, get a free coke...doubled since it introduced this innovative idea. Link Spaniards text for free Coke MADRID - Media agency Universal McCann devised an interactive mega-poster with real added value for Coke Zero ... ". In return, they received a code that they could use to collect a free bottle of Coke Zero from a real ...
Diet Coke to roll out mobile portal
23 Sep 2008 | by Ed Kemp
LONDON - Coca-Cola GB is targeting women with a mobile portal called the 'Diet Coke Silver Room'....Day. The site will also direct users to Coca-Cola's reward scheme, 'Coke Zone', and drive awareness of monthly prize draws. The Diet Coke Silver Room will be supported by an integrated campaign. A mobile ...
Coke vending machines offer digital downloads
18 Oct 2006 | by Nicola Clark
It is Coke's latest attempt to connect with the youth market using music and technology. It has been testing the 'Urban Digital Vending' terminals in Ireland since last September and is now planning ... payment via NTT DoCoMo and Sony mobile phones. Coca-Cola intends for the technology to be in all Coke ...
Sega enlists Coke chief to Euro post
31 Aug 2000 | by BEN ROSIER
Sega has recruited senior Coca-Cola marketer Jeremy Stern as its new European marketing director as it bids to boost sales of its Dreamcast console and fight off competition from Sony s soon-to-be-launched PlayStation 2. Stern s move comes just a month after Coke promoted him to a new post of new media ...
NTL nabs Coke chief to lead sponsorship unit
29 Jun 2000 | by IMELDA MICHALCZYK
Cable giant NTL has poached Coca-Cola s head of sponsorship, Pippa Dunn, to head up its own department as it increases its focus on sponsorship as a key part of its marketing strategy.
The Work: New Campaigns - The World
17 Aug 2007
are intended to turn the brand into a more potent challenger to Coke Zero. Since its launch in Australia, Coke Zero has been winning the sales battle with Pepsi Max. The ads, created on a limited budget, continue ...
Coke celebrates Christmas by launching first mobile branding campaign
08 Dec 2006 | by by Jennifer Whitehead
other Coke-themed Christmas messages....The initiative, the first mobile branding campaign undertaken by the soft drinks giant, has been overseen by Coca-Cola's global digital agency, AKQA. The virtual cards are based on a number of Coke ... . Coke, which has only used mobile to run promotions, says it will adopt a cautious approach when using ...
Coke celebrates Christmas by launching first mobile branding campaign
08 Dec 2006
Coke-themed Christmas messages....The initiative, the first mobile branding campaign undertaken by the soft drinks giant, has been overseen by Coca-Cola's global digital agency, AKQA. The virtual cards are based on a number of Coke ... . Coke, which has only used mobile to run promotions, says it will adopt a cautious approach when using ...
Coke in One 2 One link to target teens market
03 Feb 2000 | by CORDELIA BRABBS
, offers Coke drinkers the chance to receive a pre-pay mobile phone in exchange for collecting 60 on ... are also included in the package, worth pounds 100 at retail price. Coke said that this will be its ... in this way. Andrew Harrison, consumer marketing director, said: There are some things only Coke can ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
