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This year's Super Bowl spot for Pepsi Max, by TBWA\Chiat\Day, takes ?a potshot at rival Coke Zero....The spot shows a Coke Zero deliveryman ?attempting to discreetly purchase a bottle of Pepsi Max at the supermarket, when he unexpectedly becomes the grand prize winner of "Pepsi Max for Life". It was written by Armando Samuels, art directed ?by Kristina Krkljus and directed by Joe Pytka through PYTKA. ...
Skip to the full table Coca-Cola is very clear about its gender segmentation: Coke Zero for the chaps and Diet Coke for the girls. Coke Zero took a while to take off, but the black can is everywhere these days. In contrast, as with many other sugar-free food and beverage brands, Diet Coke targets women ...
, "show us your pizza", winning awards in Cannes this year. He also created campaigns for Coke Zero ...
the jukebox song, Why can t we be friends? . When the men exchange cans of Pepsi Max and Coke Zero, the Pepsi driver gets out his smartphone and records the Coke driver drinking from a Pepsi can. Asked ... for the first time. However, the Coke driver refuses to hand back the Pepsi because he likes it and the two ...
-cream drink Cafe Zero....The agency won the business after a pitch against its rival Unilever roster agency DDB, and will now handle all advertising activity for the brand as it rolls out in various markets over the next 18 months. Unilever launched Cafe Zero in Italy earlier this year, and is expected to bring the product ...
that he has manipulated to represent the many "roads to zero emissions" and to symbolise the fact ...
four months beforehand and had recently been awarded the Coke Zero digital business. The episode ...
The latest Diet Coke ad from Wieden & Kennedy Portland is billed as a tribute the hard work
Work Club will work with the in-house creative team, The Coca Cola Factory. Coca-Cola, whose water brands include Dasani, Bonaqua and Vitaminwater, launched an interactive sustainability app last year known as Trace Your Coke. It allows consumers to track their soft drink and trace cans or bottles ...
Coca-Cola went live with Facebook Timeline last week with a series of riddles.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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