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Coke Zero introduces 'taste the possibilities' pan-Euro push

Coke Zero has launched a TV and digital pan-European marketing push, which introduces the "taste...takes a sip of Coke Zero, a beautiful woman turns up in a car and a tool kit, and as he drinks further ... that even the impossible can become a reality." In October last year, Coke Zero invited consumers ... for Coca-Cola GB, said: "[The campaign] signals the start of what is sure to be an exciting year for Coke ...

Pepsi Max 'checkout' by TBWA\Chiat\Day

This year's Super Bowl spot for Pepsi Max, by TBWA\Chiat\Day, takes ?a potshot at rival Coke Zero....The spot shows a Coke Zero deliveryman ?attempting to discreetly purchase a bottle of Pepsi Max at the supermarket, when he unexpectedly becomes the grand prize winner of "Pepsi Max for Life". It was written by Armando Samuels, art directed ?by Kristina Krkljus and directed by Joe Pytka through PYTKA. ...

Coke launches first new bottle size in almost 20 years

The launch of the 375ml Coca-Cola, Diet Coke and Coke Zero bottles will be supported by an ad campaign created by ad agency Mother, which will use Coca-Cola s 'Open Happiness 'strapline. A spokesman ... Coca-Cola, Diet Coke or Coke Zero to satisfy their thirst at great value." The bottle ...

PepsiCo set to beat Coke in race to remove sugar from 'vitamin' water

the SoBe V Water range's sugar content from 20 grams to zero and its calorie count from 85 to 10 or less. New packaging will communicate the brand's new low calorie, zero sugar message and PepsiCo and Britvic ...

Coke, Tesco, Kraft sign up to calorie reduction pledge

budget for its no calorie and zero sugar colas - Diet Coke and Coca-Cola Zero - by 25% by the end of 2014 ...

Coca-Cola unleashes the 'super fan' for Euro 2012 activity

month-paid internship at the radio station. Coke Zero, which has been dubbed "bloke Coke", will also ... to the final in Kiev via an in-programme competition during ITV's coverage of the tournament. Coke Zero has ... 2012 matches if they visit its Coke Zone brand loyalty site . Visitors to the site can also access ...

Coke partners with TalkSport for Euro 2012

Coca-Cola has signed a six-figure deal to partner with TalkSport for its coverage of the Euro 2012 Football Championship and is to launch a competition for a young football writer to join TalkSport's team at the tournament.

Clear Channel Outdoor Planning Awards shortlist revealed

Airport, Sky, Coke Zero, KFC, Specsavers, The Huffington Post UK, The National Lottery, ESPN, Heineken ... and Retail, Carat/Posterscope BSkyB, Sky, Long Term Holding, IPM/MediaCom Coca-Cola, Coke Zero, Tasting ...

Diet Coke updates Love it Light activity

Diet Coke has this week unveiled the latest phase in its 'Love it Light' campaign, featuring...and print activity. The TV ads depict the puppets fighting over the last can of Diet Coke in the fridge ... ' campaign returns for the fourth time in 2012 featuring the distinctive Diet Coke puppets. The campaign ... with money-off at www.benefitcosmetics.co.uk." In May last year, Diet Coke partnered with Yahoo to create ...

Diet Coke partners with IPC to boost fashion strategy

Diet Coke is partnering with IPC Media as part of the brand's 'Love it light' activity...into Diet Coke's overall brand strategy to integrate itself with the fashion world, re-engage lapsed drinkers of the brand and attract new consumers. The news follows Diet Coke's recruitment of fashion ... in partnership with IPC, designed to excite and reward our key Diet Coke audience of style loving girls ...

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