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CAMPAIGNS: BT highlights Comic Relief involvement - Sponsorship PR

Client: BT social policy unit PR Team: Sinclair Mason and Comic Relief press team Campaign...BT has been supporting Comic Relief's Red Nose Day since its launch in 1988. But as part of its ... To deliver a high-profile launch surrounding BT's involvement with Comic Relief and to counter ... sponsors such as Sainsbury's, Oxfam and Littlewoods. Strategy and Plan BT, Comic Relief, Sinclair Mason ...

CAMPAIGNS: Cause-Related Marketing - BT vans hit the road for Comic Relief

Client: BT PR Team: Sinclair Mason Campaign: Launch of Comic Relief donation phone ... network for Comic Relief's Red Nose Day. This involves networking all the call centres for Red Nose Day ... the live TV show. Objectives To launch the Comic Relief donation number to the public through ...

OPINION: The Big Question - Whereas John Major's image was epitomised by his preference for dull old Y-fronts, Tony Blair has moved to boost his appeal by revealing himself as a fan of swanky Calvin Klein boxer shorts

SIR RICHARD KLEINWORT OGILVY PR WORLDWIDE 'As head of the IR division and working in the financial sector, the business suit is very much an important part of my wardrobe. Having lived in Germany for a time, it's a relief to be back in London, where- as in Italy and France - a fine tailored ...

Youth Marketing: Mobile mania

was negotiated and gave us access to this community in the UK,' says TheFishCanSing partner Howard Beale. A comic ...

NEWS: 1996 Mad cows, fat cats and blue Pepsi

bittersweet later on in the year the Budget includes the axing of tax relief on PRP. The Takeover ...

 

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