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Ford looks to comic books for Ranger campaign

a new press and online campaign inspired by comic strip illustrations....The press ads, created by Ogilvy Advertising, imitate the front cover of a comic book and place the Ford Ranger in high-octane situations. In one spot, the pick-up is seen in a jungle being chased by a giant gorilla, while in another the vehicle is shown tackling tricky terrain in Egypt. The digital ...

Renault pitches France against UK in comic ads

Renault is rolling out an integrated campaign encouraging British consumers to think more positively about the French car marque.

Ford launches comic-book campaign for Ranger pickup truck

; mso-bidi-language:#0400;} The print ads, by Ogilvy Advertising, are in the style of comic ...

Private View: Russell Ramsey and Mark Lund

A poster for Elephant magazine provides Russell Ramsay and Mark Lund with some light relief after...foreign-language films re-used with subtitles that talk about the product to comic effect. There ...

Ford 'real man's adventure' by Ogilvy

This latest print campaign for Ford launches the new Ford Ranger model in the style of a 50s comic

Seat 'leon range' by Grey Worldwide Germany

LONDON - Seat has employed comic actor Mark Heap to play a car salesman who substitutes noises

Renault launches next wave of ads for Megane

comic ads which pose the question ' Can a car change a town?'

Mitsubishi aims for laughs with ITV sponsorship deal

The creative behind the slot shows the filming of the idents seemingly going wrong. A family of four is seen with a mock film crew but each time the filming is interrupted by something comical. Twelve idents have been produced by Golley Slater and the media buying account was handled by Manning ...

Pick of the Week - Bartle Bogle Hegarty/Audi

"There are many brands that don't care how much drivel they foist upon us - this gorgeous animated spot affords some light relief. The soundtrack is a really bold choice and fits the look of the film perfectly." It was created by Paul Yull and Adi Birkinshaw, and directed by Daniel Barber through ...

Nissan uses TMW mailings to encourage test drives

The campaign mimics the 'Little Book of Calm' concept and action-packed comic strips. The mailings, developed by Tullo Marshall Warren, will promote the Nissan brand and its 4x4 range respectively ... of life. The 4X4 mailing will target 20,000 households about to change their vehicles. A comic strip ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.