Retail News: TK Maxx set for Comic Relief tie
01 Dec 2004
TK Maxx is to be the exclusive T-shirt retailer of Comic Relief's 2005 Red Nose Day, supported by a
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Brands get behind Comic Relief 2011
18 Mar 2011 | by Sarah Johnson
Brands from British Airways to TK Maxx have supported this year's Red Nose Day push for Comic...Established 25 years ago, Comic Relief strives to create a just world free from poverty by driving positive change through the power of entertainment. Now a regular fixture on the BBC, brands ... leading up to today's big event can be found on the Comic Relief news page. ...
The Beckhams design t-shirts for Sport Relief
20 Jan 2010 | by Joe Thomas
LONDON - Sainsbury's and TK Maxx have teamed up with Sport Relief to launch official charity t...money for the sport-focused charity, which is an offshoot of Comic Relief. David and Victoria Beckham and their three sons have designed the range that feature "The Beckhams for Sport Relief" logo. Sainsbury ... or five miles to raise money for the charity. The Sport Relief Weekend runs from 19 to 21 March ...
Comic strip ad, Covent Garden tube station
13 Nov 1997 | by LISA CAMPBELL
comic strip ad running the entire length of Covent Garden tube station. The four-week campaign, through...Adidas heroes David Beckham, Prince Naseem and Tim Henman save London from atomic disaster in a comic strip ad running the entire length of Covent Garden tube station. The four-week campaign, through Leagas Delaney, features the sportsmen locked in a struggle with Marvel Comics Doctor Reaktor. ...
Digital choice: Denimise the Nation
10 Oct 2007 | by Curtis James, Managing director, Audemos
and encourage donations. For a small charity competing with the likes of Children in Need and Comic Relief ...
Asics unveils manga comic to drive word of mouth for Onitsuka Tiger shoes
02 Mar 2005 | by by Daniel Farey-Jones
Strawberry Frog for its spring and summer line, including a manga-style comic....has also created a manga-style comic called 'The Sole Saver', which will be available free in Europe's coolest trainer stores. The comic tells the story of the legend of the Fencing LA shoes, originally ...
Branding News: Diesel in comic tie for sci-fi line
03 Jun 2004
The fashion brand has linked up with fantasy comic 2000 AD to promote the range in-store. A bespoke edition of the comic will be given away with purchases. The specially commissioned issue ... mainstream audience. The comic was also recently commissioned to produce a strip promoting the launch ...
BRANDING: Design Choice - Levi's Type 1 Jeans comic book
06 Nov 2003 | by Aly Kassam, Joint managing director, Gekko Partners
. To promote the range, Levi's has expanded into comic books, creating a 3D story depicting a group of 20 ... untrendy clothes. They find a stash of Levi's gear, gain special powers, and in true comic book fashion ... -constructed tale. Instead it's the seamless way the brand is woven into the story. This is a classic comic book ...
Levi's goes boldly with 3D comic for Type 1 Jeans
30 Jul 2003 | by Jennifer Whitehead,
Hegarty , will feature giant posters in stores across Europe as well as a comic book called 'A Bold New Breed'. The comic is also in 3D and will be given away with 3D glasses in stores, starting from August ... . Surfing the world on a giant Levi's button, they make their bid for freedom. The comic has been made ...
MEDIA CHOICE: Ian Darby, Campaign's media editor, picks Adidas' Gol! series of comic books
17 May 2002 | by IAN DARBY
status with booklets that spoof the Roy of the Rovers-style comic strip to tell stories from past World
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
