MediaCom partners with InMobi to develop mobile campaigns
25 May 2012 | by Arif Durrani
campaigns, so they can focus on creating and selling the ads." Follow Arif Durrani on Twitter ...
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Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
28 May 2012 | by Arif Durrani
on Twitter @DurraniMix ...
Mindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
review in individual countries." Follow Daniel Farey-Jones on Twitter @danfareyjones ...
Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
director of client services and strategy. ( Campaign ) Follow Daniel Farey-Jones on Twitter ...
Jaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ... Twitter campaign. It is also looking to target emerging markets such as China through its global social ...
Food & Drink: Take your hat off to Benito's tweet deal
24 May 2012 | by John Owens
Twitter followers To increase sales. Strategy and plan Benito's Hat has three ... of the Dead Karma Kar) to their office. As well as office workers, the Twitter profiles of media outlets were ... the airwaves, as well as on Twitter. Measurement and evaluation By day three of the campaign, it had ...
Why we're loving - Scott Holmes and Tom Rotthenberg
24 May 2012
WHY: Microsoft has released a free app to launch Kinect Star Wars for the Xbox 360, which uses Kinect's motion-tracking technology to enable players to "fight like a Jedi". HOW: They say: "We noticed that people on Facebook and Twitter talk lots about ... Facebook and Twitter. To promote Kinect ...
Inside: Critical mass
24 May 2012 | by Stuart Derrick
social media platforms, Google Maps integration for roadshow activity and a Q A via Twitter, Critical ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
, and that includes a certain special family on their long weekend ..." Follow Maisie McCabe on Twitter ...
Media360: Claudine Collins on being followed by Rubins and Parker
22 May 2012 | by Maisie McCabe
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
