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Scout Media hires former Radio Times ad director

and on Kindle readers. Follow Nick Batten on Twitter @NickBatten2 ...

Cadbury takes another pop at popcorn market

the major supermarkets. Follow John Reynolds on Twitter @johnreynolds10 ...

Arena Media nets global City Index account

channels including TV, press, outdoor, display and email. Follow Nick Batten on Twitter @NickBatten2 ...

Mindshare retains Unilever media buying in the US

review in individual countries." Follow Daniel Farey-Jones on Twitter @danfareyjones ...

Jaguar steps up social media strategy to boost innovation

manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ... Twitter campaign. It is also looking to target emerging markets such as China through its global social ...

Thomas Cook appoints chief executive

our transformation." Follow John Reynolds on Twitter @johnreynolds10 ...

Government readies £120m media buying review in marketing shake-up

McCabe on Twitter @MaisieMcCabe ...

4th Screen Advertising to sell ads on Daily Mash mobile site

Advertising as its exclusive third-party mobile sales partner . Follow Sarah Shearman on Twitter ...

Chelsea Apps factory launches Tom Daley Dive game

on Twitter @NickBatten2 ...

The7stars appointed by Ibiza Rocks Group for first full marketing campaign

for the Euro 2012 Football Championship. Follow Nick Batten on Twitter @NickBatten2 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.